updated 03:40 pm EDT, Mon July 14, 2003
The East Coast's annual Mac developer summer trade show kicked-off today under a new name, but attendees ," according to The San Francisco Chronicle. The five-day Macworld Creative Pro Conference and Expo -- possibly the last Macworld to be held in New York City -- might not draw even half as many attendees and exhibitors as last year's, according to editor Benny Evangelista. "[It] surely will not come close to the nearly 90,000 attendees at the annual Macworld Expo in San Francisco in January," Evangelista says. Apple's Chief Executive Steve Jobs isn't scheduled to deliver a keynote address or introduce new products as he has in past years.