http://www.macnn.com/articles/03/06/11/reader.apple/
Reader Apple promotes heavily on NYC radio
updated 10:55 pm EDT, Wed June 11, 2003
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MacNN reder 'Ryan' notes: "Apple purchased a significant amount of air time on Krock WXRK-FM in NYC. They have been giving iPods away hourly, have ads running hourly, and paid enough to have Howard Stern speak about it constantly. I don't know how much it costs to have Howard mention the iPod constantly, but I know live ads on Stern cost in excess of 10k/each."
