iTunes store popular, but slipping
updated 08:10 pm EDT, Mon June 9, 2003
"What makes Apple's new music-distribu-tion system (if not downright in-sid-ious) is that you don't think of it as a music distribution system," says Randall Rothenberg of AdAge, "taking pages, obviously, from Amazon, and less obviously from Starbucks, Crate & Barrel and a few other vanguard retailers, Apple has drafted a new book on experiential marketing." Rothenberg reports spending $100 in the first two days of using the iTunes Music Store, thanks to "the ease with which a music aficionado can browse and taste the surfeit of offerings."
The number of tracks sold by Apple's new online music store each week has fallen by about half since the service was launched in late April, according to the New York Post.


