http://www.macnn.com/articles/03/05/19/keyspan.debuts/
Keyspan debuts retractable cables
updated 06:30 pm EDT, Mon May 19, 2003
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Keyspan is now shipping , a new line of retractable computer cables. The lineup consists of over a dozen USB, FireWire, PDA, phone and Ethernet connectivity solutions. Pricing for the cables ranges from $14 for retractable USB cables to $16 for retractable Palm or iPaq Sync+Charge cables. "The cable extends to 30" or more by pulling on both ends. Simply pull again and the cable retracts back into its durable housing."
