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http://www.macnn.com/articles/01/01/08/nbci.com.ad/

NBCi.com ad features Macs, but no Mac support

updated 01:24 am EST, Mon January 8, 2001

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Thomas Johnson noted the irony of NBCi.com's latest television commercial:

"During Dateline Sunday night 1/7/01, NBC ran a commercial for their service NBCi.com. During that commercial they show a software program called "Quickclick". In the commercial they show an iBook and a Powerbook running the software. However, when you go to the site it tells you that it only runs on Microsoft Operating Systems."

by MacNN Staff

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01/08, 01:37am | report spam | close Reply | delete
Awesome

Why doesn't my iBook work like that? A very well made commercial with some pretty cool effects. Now if you'll excuse me, I have to leave my iBook to clean MY room... by hand...

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01/08, 01:59am | report spam | close Reply | delete
oops

Well, that last comment was supposed to be about the other commercial story. I guess I clicked the wrong link... sorry. (By the way, this one was interesting too).

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01/08, 03:47am | report spam | close Reply | delete
hmmm...

well of course they wouldn't want an *ugly* computer in their ad. I wonder if their is an email address so we can tell them how stupid they are for doing something like that.

Eric

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01/08, 05:27am | report spam | close Reply | delete
Trade Descriptions

Don't you have any sort of Trade Descriptions/Advertising laws in the US. If the product is advertised as a Mac product, and isn't, they should have to pay up for false advertising :)

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01/08, 06:06am | report spam | close Reply | delete
clearly a violation...

with out having seen the commercial, i may be mistaken (could some body record it?)

but if the macnn description is correct it would clearly be a break of advertising rules in my country!

I say sue!

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01/08, 06:58am | report spam | close Reply | delete
NBC sucks

NBC has gotten arrogant since their ratings tend to top others...have you seen the format for the Saturday Night Movie? Some bozo makes editorial comments at each commercial break. Now they advertise an site feature on Macs when it actually won�t work on one.

Letterman had the right idea years ago. Leave them, sue them, and speak out against them!

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01/08, 07:21am | report spam | close Reply | delete
Typical Media

Was the computer in the add running the MacOS or Windows? It's typical to see ads of PCs running the MacOS, but I've never seen it in a commercial. Obviously, someone didn't do their homework!

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01/08, 08:46am | report spam | close Reply | delete
Perhaps...

They covered the Apple logo as they do in many commercials so you can obviously tell it's a powerbook or ibook but since the logo is covered, you're not showing Apple's logo without it's permission?

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01/08, 09:31am | report spam | close Reply | delete
In the works

The advertisement I saw did not show any Macs. However, I e-mailed NBCi from their web site and received a response indicating that they were currently developing a Mac version of the technology. I guess we have to stay tuned...

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01/08, 09:41am | report spam | close Reply | delete
Truth in Advertising

I guess that went out the "Window"....

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01/08, 10:51am | report spam | close Reply | delete
stupidest thing yet!

You download this software so that any word you click on is a link to some web page somewhere? We saw this commercial and we thought it was the stupidest thing yet. That's what web browsers and the Blue-colored 'My very own home page' links are for.

If quicklink doesn't run on Macs, I say we all get Macs.

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01/08, 11:09am | report spam | close Reply | delete
Mac in Adds

The (mis)use of Mac's in TV commercials happens a lot all over hte world!.
My bank does it over here in Holland, but the software is NOT available for Mac....

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01/08, 11:10am | report spam | close Reply | delete
Lighten up people

First yes, I am biased, I worked for NBCi once upon a time. But you are overreacting people...Mac users unite is one thing, but we have a tendancy to overreact like this.
The technology was actually bought by NBCi from Flyswat. It searches the webpage for keywords and allows you to click on ony word to bring up a list of related web pages about that keyword. It's useful sometimes, sometimes not. It only works on Windows-based PC computers, but a Mac version was being discussed when I worked for the company and is probably under development by now.
And for the record, NBCi is not affiliated with NBC directly. NBCi is a publicly traded company, and GE (NBC's parent company) owns 33% of the company, C|Net owns 7% (C|Net ran the Snap.com website, which was purchased by NBCi) and the former owners of Xoom.com own less than 3%. The rest is publicly held stock for the most part.

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01/08, 11:17am | report spam | close Reply | delete
Are you all forgetting...

About Virtual PC? Who says they weren't running VPC?
Hehe... but honestly, I think it's stupid too... If they're going to put it on their ad, they need to support the OS, period.

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01/08, 11:59am | report spam | close Reply | delete
Amusing Ads

Last week (3Jan01)readers across Canada of the Globe & Mail recieved the usual Dell flyer. On the last page, stripped into a full-size photo of a Dell laptop, is MS IE v5.0 Macintosh logged into the Dell site. The ad was a supplement to about 3 million subscribers/readers.

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01/08, 12:15pm | report spam | close Reply | delete
Advertisers love Macs

This is not just random stupidity. Many ads contain either Macs or screen images of Macs, even on PC's, because advertisers are big supporters of the Mac. It's just creative professionals putting in a plug for their platform of choice.

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01/08, 05:18pm | report spam | close Reply | delete
NBC MacoPhobia

NBC's old Snap.com site also didn't support Mac.

Has someone contacted the NBC legal department about the suit yet?

:{)

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01/09, 10:42pm | report spam | close Reply | delete
celarly macs in the ads

While the ads didn;t show the apple logo on the back of the powerbooks, they were, without question Macintosh computers in the commercial.

The desktops, menu bars, and windows appearances were Apple and (while I dont have a copy of the ad) I DO believe it did show the menu bar and the Apple logo there ....

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01/09, 10:43pm | report spam | close Reply | delete
celarly macs in the ads

While the ads didn;t show the apple logo on the back of the powerbooks, they were, without question Macintosh computers in the commercial.

The desktops, menu bars, and windows appearances were Apple and (while I dont have a copy of the ad) I DO believe it did show the menu bar and the Apple logo there ....

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NBCi.com ad features Macs, but no Mac support

updated 01:24 am EST, Mon January 8, 2001

Awesome

oops

hmmm...

Trade Descriptions

clearly a violation...

NBC sucks

Typical Media

Perhaps...

In the works

Truth in Advertising

stupidest thing yet!

Mac in Adds

Lighten up people

Are you all forgetting...

Amusing Ads

Advertisers love Macs

NBC MacoPhobia

celarly macs in the ads

celarly macs in the ads

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NBCi.com ad features Macs, but no Mac support

updated 01:24 am EST, Mon January 8, 2001

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Lighten up people

Are you all forgetting...

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Login Here

Register for our weekly email newsletter:

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