updated 02:00 pm EDT, Wed May 7, 2003
Apple's Phil Schiller says the iTunes Music Store is designed as , according to a BusinessWeek Online interview: "e're not looking at it in terms of a stand-alone business. It's part of all the things we're doing at Apple. And first of all, I hope it can drive more iPod business....In addition, it's part of the whole digital-life strategy, and it has been very successful for us. iTunes has become the most popular application used by Mac customers -- more popular than mail or word processing. To date, we have distributed 20 million copies of [iTunes software]. I explain that as a way to point out that digital-lifestyle applications are becoming a reason for purchasing a computer. And music is probably the most important one."