Apple's new corporate refocus on killer apps [free link added], which comes with the "concession from Apple's management that Apple can no longer fight the Wintel giant," is the latest effort by the computer company to reinvent itself, according to the Wall Street Journal. The article notes that Jobs, who has committed to rolling out several new software titles in conference calls, hinted that two such titles will be launched in the first half of 2001 and privately, Jobs has touted one of the applications as being "on par with iMovie," and the other as "the greatest thing that Apple has ever done." An AppleInsider article published one month ago quoted inside sources pointing to a new title that Apple was scrambling to finish for next week's Macworld Expo San Francisco, iMusic. "Apple hopes that iMusic will begin to do for homemade music CDs what iMovie has begun to do for home digital movies..."

by MacNN Staff