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http://www.macnn.com/articles/03/03/20/nyt:.intel/

NYT: Intel touts Centrino as a new idea

updated 12:10 pm EST, Thu March 20, 2003

 
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David Pogue writes about Intel's that touts the built-in 802.11b wireless technology as something new, rather than its upgraded new Pentium M processor technologies: " The astounding part of Intel's marketing message is its implication that wireless laptops are somehow a new idea - Intel's idea, at that. In fact, wireless networking has been a smash hit with laptop luggers ever since Apple introduced wireless PowerBooks in mid-1999."


by MacNN Staff

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  1. MacNN.com Reader

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    Page taken from Dell

    I wish when PC people claim to be the first at something when Apple undoubtedly did it first, they make a disclaimer.

    *We are full of s***. First in the PC IBM clone to do this. Apple Computer already did this 2 years ago.

  1. MacNN.com Reader

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    New? No.

    We all know that - the problem is Intel. They're going to reinvent it so less then slightly diffrent until we all think it is something new.

    Oh well, 802.11b is just one standard. :-)

    -Stryfe

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    More of the same

    Ahh yes. Dell does away with the floppy. Intel invents wireless laptops. Intel argues that raw MHz isn't everything as their M technology runs at a lower MHz yet is faster. Their Itanium runs below 1GHz, has a shorter pipeline, such innovation!

    Intel and Microsoft deserve each other. A marriage made ever so slightly south of heaven...

  1. MacNN.com Reader

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    ibooks, actually

    airport was introduced with the first "toilet seat cover" ibooks. I liked those ibooks. the tangerine one was great.

  1. MacNN.com Reader

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    Joined: Jul 2001

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    Sigh

    Nice editorializing MacNN. This isn't the same as Apple and their airport slots or even previous PC laptops that have had integrated wireless forever. See the anandtech article -- the P-M and the wireless chipset actually work together to further reduce power.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    don't think so

    From Intel's site, 1 link off the home page: "Announcing Intel® Centrino? mobile technology. Intel has expanded its history of innovation with new notebook capabilities designed specifically for the mobile world. Now you can work, play and connect without wires. And choose from a whole new generation of thin, light notebooks designed to enable extended battery life."

    Check that again "now you can work, play and connect without wires". Sure sounds like they are touting it as a new idea to me. It isn't until you click through a couple times to more details that they mention its compatible with "industry standard 802.11b hotspots around the world"

  1. MacNN.com Reader

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    Joined: Jul 2001

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    Bullshit

    Pogue is way off and some sycophants here immediately jummps on the eternal Mac vs PC wagon without analyzing what was said. He wrote: "The company gives much more play to the other half of what it calls Centrino Mobile Technology... The astounding part of Intel's marketing message is its implication that wireless laptops are somehow a new idea - Intel's idea."

    Where is the evidence that Intel is give more play to wireless? In every coverage I have read, the writer touts that the P-M is a new technology and oh yeah, it is wireless too and lastly, people do not have to get Centrino, it is possible to get the P-M technology with the wireless choice from your vendor, e.g. IBM offers P-M with 802.11 a/b.

    Second, where's the evidence that Intel said wireless laptop is its idea? Much much more 802.11b wireless equipments have been sold in the PC world - heck, pick any one brand (linksys, d-link, etc) that it probably sold more than Apple - and it was and is growing tremendously even before Centrino came along.

    So rather than swallowing the shameless trolling by Pogue, whose writing I enjoy usually, one's better off being more critical re what he wrote.

  1. MacNN.com Reader

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    Joined: Jul 2001

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    Reality Distortion Field

    The New Centrino line of Hardware with the Pentium 4-M is faster,at a slower clockspeed than the previous Laptops, but is that really impressive?

    Not really. From what I've seen of the previous Pentium 4 line of laptops, my TI-81 performs better, so this Centrino line isn't accomplishing that much, they are comparing the new chipset to a pretty pathetic line to start with.

    If you recall most of the Pentium 4 Laptops had Speedstep meaning that the computer would cut the cycles in half. So a 2.4 GHz P4 laptop really only ran 1.2 GHz most of the time anyway. So what is the speed of the Centrino line of Pentium 4-M processors? 1.4 GHz ususally. That is a faster clock speed than 1.2 GHz that the previous Pentium 4 M chips did. Talk about reality distortion field. Intel is basically achieving better performance specs on the new Pentium 4-M by building a chip that runs faster than what a Speedstepped P4 did and comparing the speed of these new computers to what we had before, which was far from stellar to begin with.

  1. MacNN.com Reader

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    Centrino/Airport

    Apple made it sound like Airport was their idea too. We should all be happy that Intel is supporting 802.11b, since it will eventually mean more access points for us too.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Re:Centrino/Airport

    Apple never made it sound like they invented it. They marketed it as the first computer to have the components built into the computer. They marketed it as a major feature to the iBook.

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