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03/13/2003, 3:10pm, EST

Thursday, March 13th

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Apple takes No. 5 in January MP3 player sales

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NPD Techworld reports that Apple is No. 5 in the MP3 player market in January 2003 with 6.1% of unit sales, behind RIO (18.8%), RCA (12.7%), Samsung (7.8%), and Creative Labs (6.9%), respectively. The total dollar volume for the month was more than $350 million. The marketshare is based on sales at electronic/appliance stores, A/V specialty stores, and "Mass Merchants."

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107382 03/13, 3:25pm, EST What Gives?
I thought Apple had a larger margin than that. Maybe because they aren't considering channels like the Apple Store and MacMall, etc.

posted by MacNN.com Reader

107383 03/13, 3:34pm, EST units sold
This number is units sold, not units owned. This means that out of all the new mp3 players sold, 6.1% of them were the iPod. The number you're thinking of is 42% (or something around there) of all mp3 players in the US are iPods. That means of all the people who have mp3 players, 42% have an iPod.

posted by MacNN.com Reader

107384 03/13, 3:34pm, EST well
apple basically stopped seeling the 5GB model MP3player, which was the hottest one but probably lower margin on it. and all the PECEE people loved that one good price too

posted by MacNN.com Reader

107387 03/13, 4:00pm, EST Re: Units sold
"The number you're thinking of is 42% (or something around there) of all mp3 players in the US are iPods."

You're slightly incorrect, I assume you're pulling this figure from Macwold back at the beginning of the year. The 47% (I think that was the number) was for Mp3 players in JAPAN, not the US.

posted by MacNN.com Reader

107388 03/13, 4:08pm, EST Smoke and Mirrors
You can make those numbers say anything you want, as long as you word it properly.

posted by MacNN.com Reader

107389 03/13, 4:26pm, EST Disraeli's 3 lies
Lies
Damn lies
statistics
Regardless, the iPod is the best.

posted by MacNN.com Reader

107390 03/13, 4:36pm, EST More data needed
MP3 players span a huge price range from the very cheap to the high end (iPod 20g). Apple only plays in the high-end.

It would be more informative to know what the iPod's position is in sales of 'high-end' MP3 players ( hard disk >5G)

posted by MacNN.com Reader

107397 03/13, 5:52pm, EST apple.com
keep in mind that apples page is not included in this... and im sure that a large % of the ipods are from apple site

posted by MacNN.com Reader

107398 03/13, 5:55pm, EST New iPods
I'm sure iPod sales will pick up when Apple finally releases some updated versions. I know I've been waiting to buy the upcomming iPod for a couple months.

posted by MacNN.com Reader

107399 03/13, 6:03pm, EST high end
just because a mp3 player can hold 5 gig or more does NOT make it a high end player... Its like saying any vehicle that can carry 1000 pounds or greater is a pickup truck...

posted by MacNN.com Reader

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