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Apple takes No. 5 in January MP3 player sales
updated 03:10 pm EST, Thu March 13, 2003
NPD Techworld reports that in January 2003 with 6.1% of unit sales, behind RIO (18.8%), RCA (12.7%), Samsung (7.8%), and Creative Labs (6.9%), respectively. The total dollar volume for the month was more than $350 million. The marketshare is based on sales at electronic/appliance stores, A/V specialty stores, and "Mass Merchants."
What Gives?
03/13, 03:25pm reply
I thought Apple had a larger margin than that. Maybe because they aren't considering channels like the Apple Store and MacMall, etc.
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units sold
03/13, 03:34pm reply
This number is units sold, not units owned. This means that out of all the new mp3 players sold, 6.1% of them were the iPod. The number you're thinking of is 42% (or something around there) of all mp3 players in the US are iPods. That means of all the people who have mp3 players, 42% have an iPod.
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well
03/13, 03:34pm reply
apple basically stopped seeling the 5GB model MP3player, which was the hottest one but probably lower margin on it. and all the PECEE people loved that one good price too
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Re: Units sold
03/13, 04:00pm reply
"The number you're thinking of is 42% (or something around there) of all mp3 players in the US are iPods."
You're slightly incorrect, I assume you're pulling this figure from Macwold back at the beginning of the year. The 47% (I think that was the number) was for Mp3 players in JAPAN, not the US.
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Smoke and Mirrors
03/13, 04:08pm reply
You can make those numbers say anything you want, as long as you word it properly.
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Disraeli's 3 lies
03/13, 04:26pm reply
Lies
Damn lies
statistics
Regardless, the iPod is the best.
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More data needed
03/13, 04:36pm reply
MP3 players span a huge price range from the very cheap to the high end (iPod 20g). Apple only plays in the high-end.
It would be more informative to know what the iPod's position is in sales of 'high-end' MP3 players ( hard disk >5G)
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apple.com
03/13, 05:52pm reply
keep in mind that apples page is not included in this... and im sure that a large % of the ipods are from apple site
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New iPods
03/13, 05:55pm reply
I'm sure iPod sales will pick up when Apple finally releases some updated versions. I know I've been waiting to buy the upcomming iPod for a couple months.
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high end
03/13, 06:03pm reply
just because a mp3 player can hold 5 gig or more does NOT make it a high end player... Its like saying any vehicle that can carry 1000 pounds or greater is a pickup truck...
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