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Apple takes No. 5 in January MP3 player sales

updated 03:10 pm EST, Thu March 13, 2003


NPD Techworld reports that in January 2003 with 6.1% of unit sales, behind RIO (18.8%), RCA (12.7%), Samsung (7.8%), and Creative Labs (6.9%), respectively. The total dollar volume for the month was more than $350 million. The marketshare is based on sales at electronic/appliance stores, A/V specialty stores, and "Mass Merchants."


by MacNN Staff

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  1. MacNN.com Reader

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    Joined: Jul 2001

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    What Gives?

    I thought Apple had a larger margin than that. Maybe because they aren't considering channels like the Apple Store and MacMall, etc.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    units sold

    This number is units sold, not units owned. This means that out of all the new mp3 players sold, 6.1% of them were the iPod. The number you're thinking of is 42% (or something around there) of all mp3 players in the US are iPods. That means of all the people who have mp3 players, 42% have an iPod.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    well

    apple basically stopped seeling the 5GB model MP3player, which was the hottest one but probably lower margin on it. and all the PECEE people loved that one good price too

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Re: Units sold

    "The number you're thinking of is 42% (or something around there) of all mp3 players in the US are iPods."

    You're slightly incorrect, I assume you're pulling this figure from Macwold back at the beginning of the year. The 47% (I think that was the number) was for Mp3 players in JAPAN, not the US.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Smoke and Mirrors

    You can make those numbers say anything you want, as long as you word it properly.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Disraeli's 3 lies

    Lies
    Damn lies
    statistics
    Regardless, the iPod is the best.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    More data needed

    MP3 players span a huge price range from the very cheap to the high end (iPod 20g). Apple only plays in the high-end.

    It would be more informative to know what the iPod's position is in sales of 'high-end' MP3 players ( hard disk >5G)

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    apple.com

    keep in mind that apples page is not included in this... and im sure that a large % of the ipods are from apple site

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    New iPods

    I'm sure iPod sales will pick up when Apple finally releases some updated versions. I know I've been waiting to buy the upcomming iPod for a couple months.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    high end

    just because a mp3 player can hold 5 gig or more does NOT make it a high end player... Its like saying any vehicle that can carry 1000 pounds or greater is a pickup truck...

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