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http://www.macnn.com/articles/03/02/19/apple.pushes/

Apple pushes MPEG4 with DRM, encryption

updated 12:15 pm EST, Wed February 19, 2003

 
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Apple and other supporters of the MPEG-4 standard for multimedia content have completed the to the technology in an attempt to encourage content producers to adopt it, according to UK computing magazine PC PRO: "Apple and other MPEG-4 supporters in the Internet Streaming Media Alliance (ISMA), are pushing for the ISMA to set a DRM (digital rights management) standard by June.


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  1. MacNN.com Reader

    Fresh-Faced Recruit

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    02/19, 12:39pm | report spam | Reply |

    First Post!

    I know this would happen eventually.

  1. MacNN.com Reader

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    02/19, 12:47pm | report spam | Reply |

    second post :P

    This isn't necessarily a bad thing as far as video is concerned. If it allows for more content to be available, all the better for consumers! (for example, if I could download, for a nominal fee, every new Enterprise episode instead of having to pay 40+ additional bucks to my cable provider just to have the channel that airs them i'd be happy as a pig in mud. So long as I can play them back when I want)
    Things get ugly with DRM when companies like Micro$oft try to force it down people's throats, when they try to encode THEIR OWN contents (like, say, ripping that CD you bought to load it on your iPod).

    Good DRM that doesn't impede fair-use get my full support...

  1. MacNN.com Reader

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    02/19, 12:49pm | report spam | Reply |

    re: good drm

    Good DRM that doesn't impede fair-use get my full support...


    well said.

  1. MacNN.com Reader

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    02/19, 12:57pm | report spam | Reply |

    Absolutely

    Yes, as long as I can do everything legal that I could do without DRM, I don't mind DRM. But as soon as you take away even one perfectly-legal thing by putting in DRM, it's stupid and shouldn't be done.

  1. MacNN.com Reader

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    02/19, 01:00pm | report spam | Reply |

    re: good drm

    > Good DRM that doesn't impede fair-use get my full support...

    problem is there is no such thing, at least available today. All DRM supported by the content industry impedes fair-use, including this.

  1. MacNN.com Reader

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    02/19, 01:28pm | report spam | Reply |

    Digital Restrictions Mgmt

    We should all start calling it for what it really is: Digital Restrictions Management. That informs the public of its intended purpose more than Digital Rights Management.

  1. MacNN.com Reader

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    02/19, 01:49pm | report spam | Reply |

    smarter

    and Snappier!

  1. MacNN.com Reader

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    02/19, 01:59pm | report spam | Reply |

    Well...

    If they didn't roll DRM into MPEG-4, at least as an option, then MPEG-4 would lose out to Real and Windows Media pretty quickly.

  1. MacNN.com Reader

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    02/19, 02:21pm | report spam | Reply |

    What I want from DRM

    I want the ability to play my DRM-encoded files on any computer I want, whenever I want. I want to be able to archive my files so I can access them next year or the year after.

    I don't want the content to be tied to one computer. What happens if I have to reformat and reinstall? Is the content dead?

    A corollary to this: I want to be able to use my content on a handheld portable device and a computer at the same time. I don't want to have to go through a complicated process every time I want to use it on a different device.

    I don't want to have to go online to "register" my content. Until service providers can say they give 100% (yeah, that's right, better than 5 9s of reliability, ie 99.999%) reliability, I won't use online activiation. Besides, what happens in 2 years when the online service is gone or bankrupt? Do they take my content with them?

    If they can do this, I'd be happy to buy DRM content if it meant content was available.

    I kinda like the way Palm Digital Media is doing it with their ebooks. They encode your credit card number into the file and when you open it the first time, you need to enter the credit card number to read it. No one will want to share files that are encoded with their credit card, but you're free to share the file amongst your computers and devices and family (if you can trust them!). They also have players for Mac OS X, Palm, Windows and PocketPC so you can access your content from all those devices.

  1. MacNN.com Reader

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    02/19, 05:56pm | report spam | Reply |

    credit card

    how would they know you were the owner of the credit card, if I steal someone's card, can I use that then give the files away? What if I close my credit card account? What if I use the disposible credit cards that are available from Discovercard, or from Visa? How will it know the card number is good? What happens when the credit card expires...or the company gets bought out or bankrupt?

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