http://www.macnn.com/articles/02/08/07/applecast:.quicktime/
Applecast: QuickTime Streaming Server site
updated 04:05 pm EDT, Wed August 7, 2002
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1010Holdings has announced its new QuickTime Streaming Server site, Applecast. The service uses Mac OS X servers to stream digital video and audio files, data, graphics, and offer Video On Demand services. The site also offers "LiveInvite" webcasting for meetings, new product rollouts and online education.
