updated 11:55 pm EDT, Tue June 25, 2002
Apple resellers and distributers are now finding themselves stuck with as much as 15 weeks of inventory in a rapidly-slowing economy, according to a c|net article that points to distributor Ingram Micro stock of over 2,600 units and less than 200 orders from resellers over the past week. A demand slowdown hit Apple in the third quarter, as the company -- along with many other industry leaders -- warned of reduced earnings due to declining demand. Apple had said it expected to exit the quarter with inventory flat with levels at the end of last quarter, when it had 4-5 weeks of inventory. Other published reports reference a $100 order incentive Apple is offering to dealers who purchase iMacs by the end of the month to achieve lower inventory levels and achieve the quarterly revenue and profit expectations.