updated 06:10 pm EDT, Tue June 25, 2002
The Register columnist Andrew Orlowski last week posted an editorial criticizing Apple's new Real People advertising campaign, characterizing it as "low and dirty." In an attempt to take a humorous perspective on the campaign, Orlowski refers to Damon Wright, featured in an ad, as a "Manson Family cultist." PC Magazine contributing editor John C. Dvorak calls the Real People ads an act of "desperation," in a column posted Monday. Mr. Dvorak believes that Apple's latest advertisements are part of a trend towards "weird ads," citing Dell Computer's "dude" commercials.