HP today unveiled its $1.2 billion investment to reset the imaging and printing market. Between now and early 2003, HP will roll out worldwide more than 50 new imaging and printing products, including three new inkjet printers. [site not updated]

The company says it has invested $900 million in manufacturing, $125 million in research and development and $200 million in marketing to roll out the "single largest consumer product launch in the company's history and drive digital imaging mainstream." As part of its new imaging/printing initiative, HP today announced three new printers, the HP Deskjet 5550, 3820 and 3420 color inkjet printers

The $150 HP Deskjet 5550 color inkjet printer offers versatile photo and document printing with standard four-ink or optional six-ink color printing, borderless 4 x 6-inch photo printing and ink-backup mode. It supports monochrome print speeds of 17 pages per minute (ppm) and color speeds at up to 12 ppm and features HP's exclusive color layering Photoret IV and 4,800-optimized dots-per-inch (dpi) technology. The Photoret IV technology enables the HP DeskJet 5550 color inkjet printer to produce more than 1.2 million colors.

The HP Deskjet 3820 color inkjet printer ($100) features 4,800-optimized dpi and print speeds of up to 12 ppm in black and 10 ppm in color., while the HP Deskjet 3420 color inkjet ($80) offers 2,400-dpi color printing at up to 10 ppm in black and 8 ppm in color.

by MacNN Staff