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AAPL Stock: 433.26 ( -1.32 )

http://www.macnn.com/articles/02/06/19/apple.'real/

Apple 'Real People' ads to feature celebs

updated 03:00 pm EDT, Wed June 19, 2002

 
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Damon Wright, one of the featured "Windows Switchers" in Apple's Real People campaign, notes that the next round of Real People ads will feature celebrities. His Weblog recounts the selection and filming process, noting that each of the "Joe Regulars" were paid and would receive "some royalties for each time the TV ad hit the waves."

Also of note are his comments on Apple's worldwide marketing manager and her assistant worldwide marketing manager for Apple: "They were fascinating. Twenty-two and twenty-three years of age respectively and they were on their game. If I didn't know better, I'd have thought they'd had at least twenty years in the industry. They had barely six. I have the utmost respect for their instinct and the drive with which they craft it into reality. Quality people all around."

Apple has also posted a dozen or so other Real Stories on switching to the Mac.


by MacNN Staff

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  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    arnie

    I hope Arnie is a featured switcher

    "AAAuugghhh! Super Mac Movie! I crush dose crummy wintel boxes like a T1000 dats been cloned! aaauuuGGHHGHU"

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    I hope

    britney spear will be there too.

  1. benhur

    Fresh-Faced Recruit

    Joined: Jan 2001

    0

    Shaq

    A segment featured Lakers players going to an Apple store after Shaq "demanded" teamates buy an iPod or he wouldn't let them on the team bus. Who's gonna argue with that guy?

    Get him on board

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

     

    I hope it won't send a message that only the rich can afford these machines.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Really!?

    Britney is coming...whoo hoo...nasty!!!

  1. ::snowman::

    Fresh-Faced Recruit

    Joined: Nov 2001

    0

    $

    "I hope it won't send a message that only the rich can afford these machines"

    but only the rich *can* afford them.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    ooh,

    i hope they get Bea Arthur. she's a babe.

  1. wjdennen

    Junior Member

    Joined: Apr 2000

    0

    Harry Knowles

    Harry Knowles (www.aintitcool.com) already said a while back that he was filmed for one of these commercials.

  1. wjdennen

    Junior Member

    Joined: Apr 2000

    0

    link to Knowles story

    http://www.powerpage.org/story.lasso?newsID=9333

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

     

    Ironic to see "soap" and "Harry Knowles" in the same thread - a friend and I were shopping in Atomic City, a great little shop in Austin. Mr. Knowles came in - and brought with him a horrible stench. His odor was so repellent that we had to wait outside for him to leave before we went back in to complete our shopping. I also found it rather alarming that he admitted to an Austin Film Festival crowd (which I was a member of) that he blew off his sister's wedding so he could watch a movie (!!!). Popular website or not, the guy's priorities are more than a bit askew of the norm - even beyond Apple's wide-latitude "think different." Apple's decision to use him as a spokesperson/whatever thoroughly baffles me.

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