updated 02:50 pm EDT, Tue June 11, 2002
The Financial Times quotes CEO Steve Jobs about the role of design in Apple products: "The way we define design at Apple is not just about what products look like, it's about how they work." Jonathan Ive also notes Apple's small design team which focuses on making products less intrusive: "With the new iMac, if you just sit there for 10 minutes and move the display around, you quickly forget about its design. The design gets out of the way. We are not interested in design statements. We do everything we can to simplify design."