http://www.macnn.com/articles/02/06/10/apple.prepping/
Apple prepping "Real People" ads
updated 07:55 am EDT, Mon June 10, 2002
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Apple is planning a series of TV and print ads featuring people who have switched from a PC to a Mac telling their story, in its largest marketing effort since its "Think Different" campaign, according to c|net: "The "Real People" ads, which will start appearing this week, are directed by documentary filmmaker Errol Morris, director of 'The Thin Blue Line.'"
Fresh-Faced Recruit
Joined: Jul 2001
Ah..
So THAT'S why Apple was polling PC people.