http://www.macnn.com/articles/02/03/27/imac.commercial/
iMac commercial rated a 'top performer'
updated 11:40 am EST, Wed March 27, 2002
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Apple's new Window iMac commercial was among the top performers during this year's 74th annual Academy Awards, according to a report by The Intermedia Advertising Group (IAG), which rated commercials' effectiveness on the ability of select users to remember the commercial/brand (brand recall) and to associate the ad's message with the brand or company (message recall) as well as the general likeability of the advertisement. Diet Pepsi's Cindy Crawford ad was "off the charts" in all categories--and was the clear winner in likeability and brand recall.
Fresh-Faced Recruit
Joined: Jul 2001
iCindy
So they should have had Ms. Crawford mugging with the iMac instead of that guy.