http://www.macnn.com/articles/02/02/20/bw:.apple/
BW: Apple sales conversion low at retail
updated 03:15 pm EST, Wed February 20, 2002
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BusinesWeek Online notes the despite the low sales conversion rate at Apple's retail stores (which Apple has privately acknowleged), the stores are break-even financially, discounting startup costs: It won't take much to turn the stores around. [One analyst] fed Apple's retail numbers through his various financial-modeling spreadsheets and came to a wonderful conclusion: The company need persuade only one more percentage point of visitors to buy Macs for its stores to become a smashing success."
Fresh-Faced Recruit
Joined: Sep 2001
What is a "sale" anyway
I bought a game and Countour Shuttle Pro at an Apple store, no big ticket items tho. Do I still count?
Or is this whole mess only considering buying a CPU/laptop? Frankly being able to go to a computer store and buy real Mac software or peripherals and not get the Blank-Stare-of-Mac-Stupidity from CompUSA drones is fine by me.
I would definately go to an Apple store to show off the latest hardware and make a purchase out of a catalog (to beat sales tax), but that is still a unit sold on Apple's books.
With the money saved I can then go to the Apple store and get some peripherals and software on the spot, does this make me a bad customer?
A sale is a sale is a sale as far as this stockholder is concerned.