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http://www.macnn.com/articles/02/01/21/the.merc:/

The Merc: Apple tries hard to keep a secret

updated 12:30 pm EST, Mon January 21, 2002

 
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Apple's tight-lipped culture has both operational and marketing benefits, according to an article in the San Jose Mercury News.


by MacNN Staff

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  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0
    01/21, 06:24pm | report spam | Reply |

    Showman extraordinaire

    Steve's secrets make for the best show in town. I love the build up to Apple shows. The excitement they generate is all part of the Mac community...just wish Apple had kept its eye on the ball with the whole Time (woops its flat-out of the bag) fiasco.

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