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http://www.macnn.com/articles/02/01/11/ibook.helps,/

iBook helps, but sales only satisfactory

updated 07:20 pm EST, Fri January 11, 2002

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Bloomberg.com reports that Apple's European sales are "Good, But No More," according to the computer maker. Slightly better sales over the previous holiday season are said to be thanks to strong sales of iBook laptops. Earlier this week, the company unveiled a totally revamped iMac at the MacWorld Expo in a bid to boost sales. Shares of Apple have fallen since the announcement, but analysts attribute this to concern over December sales. "We didn't see the classic spike in sales we usually have for Christmas."

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01/11, 07:19pm | report spam | close Reply |
Well, duh!

Gee, the world economy in recession and Apple's sales aren't spectacular. Wow!

I wonder if Bloomberg is reporting all the other computer manufacturers having lackluster sales?

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01/11, 10:26pm | report spam | close Reply |
hah

Sales are good but nothing more eh? With millions of jobs being lost I am sure there are many many MANY people who would LOVE to buy a new computer, but cant. That is not a problem caused by Apple.

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01/12, 03:56am | report spam | close Reply |
It's the Economy, Stupid

Geez, where has Bloomberg been the last, oh, say, year? Apple had sales GROWTH. WHOA! Can we say that big word... G-R-O-W-T-H. Meanwhile, overseas, Dell, Compaq, hp... They're all expecting no growth, to, perhaps, a decline.

Geez. So sad.

jrbd

l0wlander
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01/12, 05:25am | report spam | close Reply |
Europe

Ehr, a slight correction here ... it's not the world that's in a recession (yet). At this moment, only the US has a recession. Economic growth is still in a postive line in Europe, allthough that growth is slightly declining.

I'm not suprised that sales in Europe are only "Good", but they could be better if Apple Computer changed it's "US-centric" behaviour and pays more attention to other users around the world. The complete lack of Apple Stores and now the iPhoto-service won't help help Apple to become a bigger player, as current Mac-owners feel themselves left in the cold every time.

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01/12, 05:38am | report spam | close Reply |
Europe

Cheapest iMac in Europe is EU 1934 (almost $2000) and the top model with the superdrive is EU 2660 ($2.800). Ibook is equally expensive.

http://store.apple.com/0800-95172/WebObjects/belgiumflstore/

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01/12, 05:39am | report spam | close Reply |
Europe

US-centric is the right word. Prices for Mac hardware are a lot steeper here in Germany than in the US (Though I do not generally have a problem with high prices, I am ready to pay for high quality, it's just that they are so much higher than in the US) But that is not the only problem:

Mail in OS X marks all my words with that ugly red line because the OS X builtin dictionary only supports English, even though Mac OS X easily supports multiple languages.

iPhoto won't allow me to upload my Photos to my mac.com account, only available when I set its language to English (why?)

iPhoto won't allow me to order prints of my photos if I live outside the US (Again why? A quick glance at www.kodak.de tells me they support online ordering, too)

Don't get me wrong, I like Apple's offerings, it is just that you feel like a second class citizen as soon as you switch to another language than English. Apple should do more to satisfy non-American customers should they wish to increase their market share outside the US.

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01/12, 05:46am | report spam | close Reply |
European Support

... is on it's way. Apple has already stated in public that support is not there yet in order to plug more leaks in the iPhoto announcement.

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01/12, 06:37am | report spam | close Reply |
Heard of Marketing?

"We're surprised that our European sales aren't spectacular, without running any TV campaigns in most countries, without competitive pricing strategies, without any fancy retail stores and without services such as iPhoto's, yet available in that area."

"We might have to resort in creating a Marketing and Sales strategy for Europe"

J

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01/12, 06:41am | report spam | close Reply |
gee what a surprise

although the european economies are not yet in such a bad state as the US, sales are somewhat unsatisfactory?

Small wonder: european marketing has been centralized with the effect that localized advertisements are just plain dorky ("your life to go" cannot be just translitered into german it sounds ridiculous). Prices are higher than in the US, although (at least in Germany) PC-prices are actually lower. Support is just S*****, there are no stores, there are no incentives to buy Macs and Apple does care s*** about the European educational market (yeah, we have schools over here too *G*) thereby losing future customers.

As a consequence, market share is next to 3% over here and declining.

Would Jobs think about _ever_ giving the prices of new hardware in his keynotes not only in USD but also EUR? A pipedream? Maybe, but considering the size of the euro-zone, he'd better think about doing...

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01/12, 09:28am | report spam | close Reply |
Europe could be BIG

If any demographic were to appreciate Apple's style, its the europeans, but Apple MUST start to really push over there, like filming some Euro centric TV commercials, and maybe even opening one flagship store in places like London, Paris, etc.

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01/12, 10:41am | report spam | close Reply |
Re: Europe

Cheapest iMac in Europe is EU 1934 (almost $2000) and the top model with the superdrive is EU 2660 ($2.800). Ibook is equally expensive.

What???

The cheapest iMac is 999 Euro for the low end G3 and 1.599 Euro for the low end G4.

The top model with a SuperDrive is 2.199 Euro.

Those prices are without local sales tax but so are the US prices.

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01/12, 10:52am | report spam | close Reply |
BTW

To my Re: Europe post above I just want to mention that the poster I responded to is totally off base with regards to his Euro to Dollar conversion.

1 Euro is about .9 USD - not the other way around.

999 Euro is $891
1,599 Euro is $1,426
2,199 Euro is $1,961

Pretty close to the US prices.

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01/12, 12:01pm | report spam | close Reply |
language support

The main problem for me is keyboard support. For example, if you buy a Mac in Slovenia, you should expect great problems when it comes to exchanging documents from Windows to MacOS. Some typographic caracters are gone. So, until Apple fixes this, I am staying on Wintel platform. Sorry. And this problem is here for 20 years now, so I guess my hopes are..... Ahhh, just hopes. Nothing will happen. But it is weard that Linux systems work just fine with slovenian characters. Apple, you should be ashamed of your self. I know, Slovenia has a small population, but that realy istn the point. The point is: Apple is an arogant, egocentric, overpriced computer factory.

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01/13, 06:34am | report spam | close Reply |
re: BTW

Ok, lets look at Europe's pricing. EU 1 is about $ 0.9
So we pay EU 0,9 for $1 and you will pay $1.1 for EU 1.

I'm European and I want to buy the low-end iMac in the USA so I will pay $800 or EU 720.
If you guys want to buy the same iMac in Belgium you will pay EU 1000 (+ 21% taxes) or $1100 + taxes.

Its not even close.
Beo

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01/14, 02:48am | report spam | close Reply |
re: BTW

Ok, lets look at Europe's pricing. EU 1 is about $ 0.9
So we pay EU 0,9 for $1 and you will pay $1.1 for EU 1.

I'm European and I want to buy the low-end iMac in the USA so I will pay $800 or EU 720.
If you guys want to buy the same iMac in Belgium you will pay EU 1000 (+ 21% taxes) or $1100 + taxes.

Its not even close.
Beo

Hellooooo!! It's the other way around.

$800 is not 720 Euro - $800 is 889 Euro.

Daner
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01/14, 03:50am | report spam | close Reply |
Apple Europe

Pricing, language differences, high local taxes, economic downturns, and a general lack of local sales, service and support are just a few of the factors that have cost Apple sales in the European market. How many holiday sales did they lose due to the fact that a large percentage of calls to the Apple Store go to a voice mail system due to lack of operators? How many potential customers end up not buying because Apple Sales and Service does not communicate with customers via e-mail? One has to wonder if they are really interested in running a business over here.

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01/14, 04:02am | report spam | close Reply |
re:re BTW

"Hellooooo!! It's the other way around.
$800 is not 720 Euro - $800 is 889 Euro."

Oops, i was wrong $800 is indeed 889 Euro
They are close to the US prices. Exept for the extra taxes.
Sorry :-/

HeatherEcsedi
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01/21, 12:31pm | report spam | close Reply |
Stores w/ Apple products

I remember seeing some customer asking a salesman about the iMac when it first came out. The salesperson said : "It's not compatible with Windows, there's no disk drive, it's harder to find software, bla bla bla."

Three things I know for sure :
1. That guy didn't know s*** about the Macintosh.
2. Since profit margins on Apple products were smaller at that time (maybe that hasn't changed but I sincerely don't know), so computer stores had good reasons to sell PCs running Windows.
3. Apple never took the time to train salesperson who would have to sell the iMac or any other Apple product.

I'm still wondering why these stores actually sold (or display) Macs except maybe for the iMac was great looking and only help customers walk into the stores because they were attracted to its original desig. But from there on, salespersons would convince them to buy PCs. Good going !

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iBook helps, but sales only satisfactory

updated 07:20 pm EST, Fri January 11, 2002

Well, duh!

hah

It's the Economy, Stupid

Europe

Europe

Europe

European Support

Heard of Marketing?

gee what a surprise

Europe could be BIG

Re: Europe

BTW

language support

re: BTW

re: BTW

Apple Europe

re:re BTW

Stores w/ Apple products

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iBook helps, but sales only satisfactory

updated 07:20 pm EST, Fri January 11, 2002

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Well, duh!

hah

It's the Economy, Stupid

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Heard of Marketing?

gee what a surprise

Europe could be BIG

Re: Europe

BTW

language support

re: BTW

re: BTW

Apple Europe

re:re BTW

Stores w/ Apple products

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