toggle

AAPL Stock: 441.35 ( + 1.69 )

http://www.macnn.com/articles/02/01/08/ipod.education/

iPod education pricing reduced by $20

updated 01:15 am EST, Tue January 8, 2002

 
", 0, 0);


Jared Morse notes that Apple's educational pricing for the iPod has been lowered by $20 to $350. Glenn Parker followed-up on the note:

"Unfortunately it is still $369. For a while the banner ad at the top of the education pricing said $349, but if you clicked on that banner, or put the iPod in your shopping cart you were still going to be charged the original price. Apple realized the error and has changed the banner by totally removing the price from it. It would appear that at one time they were going to lower the price for students/teachers, but changed their minds and forgot to change the ad back." [updated]


by MacNN Staff

Post tools:

TAGS :

 audio

Related Articles

Recent Articles

toggle

Comments

  1. William Clarke

    Joined:

    0
    01/08, 05:13am | report spam | Reply | delete

    A mistake

    The pricing change must have been a mistake. I saw earlier today that it had been lowered to $249, as reported here, and now it has been raised back up again to $269. iWonder Why?

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0
    01/08, 09:43am | report spam | Reply |

    Well...

    Probably because it WAS a mistake, and this little article brought it to their attention :D

  1. hartmurmur

    Fresh-Faced Recruit

    Joined: Aug 2001

    0
    01/08, 11:27am | report spam | Reply |

    Education pricing?

    Why do education customers get a discount on something that has nothing to do with education? Stupid.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0
    01/08, 11:32am | report spam | Reply |

    Re: Education pricing?

    Why do education customers get a discount on something that has nothing to do with education? Stupid.

    It's actually a pretty ideal educational tool, especially for college students (I work for a major public university on the west coast)--it allows them to have their MP3s plus all their data in one compact, easy to carry, easy to use device. With an iPod, they can walk into one of our labs listening to music, plug it into a Mac, immediately have access to all their papers/eudora mailboxes, and recharge their iPod while they're working--very convenient....

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0
    01/08, 11:35am | report spam | Reply |

    why do students..

    get discounts for movies? and, um, at other places too... yes, it's because they are spending a lot of their available income on their education and don't quite have the disposable income to pay full price for stuff they want for THEM. It's a nice gesture on the part of all companies who offer a student discount.

    now if they offered a discount on BEER and BUFFALO WINGS?.... then i'd be annoyed.

  1. ajtpolo

    Fresh-Faced Recruit

    Joined: Jul 2000

    0
    01/08, 01:13pm | report spam | Reply |

    economic incentive

    It has less to do with it being a nice gesture and more to do with opening up new markets. By offering a slightly discounted price to education types they are able to dramatically increase sales by selling to everyone who is willing to pay that price or above. Most of those education customers wouldn't buy it at the full price but at the slight discount they are more apt to buy it. It is a similar principle to the way movie theaters price discriminate to encourage more students (who have plenty of time but less money than most) to come spend what little money they have at the theater rather than on pizza, beer, or buffalo wings. ;)

  1. squareman

    Fresh-Faced Recruit

    Joined: Mar 2000

    0
    01/08, 01:14pm | report spam | Reply |

    re: why do students...

    Also, for college students in particular, this is the time to capture customer loyalty. This is the age not only of developing into adults, but of developing into material-oriented, brand-loyal American Consumers. Buy, buy, buy! You're not American unless you buy s***!

  1. GSP

    Fresh-Faced Recruit

    Joined: Jan 2002

    0
    01/08, 01:44pm | report spam | Reply |

    re: Why do students...

    Why do education customers get a discount on something that has nothing to do with education?

    Why do we give discounts to senior citizens on things that have nothing to do with being old? :-)

  1. William Clarke

    Joined:

    0
    01/08, 02:40pm | report spam | Reply | delete

    Students rock

    We (college students) get discounts on all kinds of things that we don't need... for instance, we get large discounts on almost all magazines, including - get this - Playboy!

    The reason is simple: we're poor, but willing to spend all the money we have if given a good opportunity.

    We're kinda stupid that way.

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

MaxUpgrades MaxConnect for 2006-2008 Mac Pro

Nobody outside of Cupertino's privileged bunch knows the future of the Mac Pro line for sure. Despite Apple's reluctance to tell us wh ...

Brother HL-3170CDW LED Printer

We've mentioned before that we are far from a paperless society. For now, at least, there are tasks that require a piece of paper for ...

HTC One

It is hard to overstate just how critically important the HTC One is to the Taiwanese company’s fortunes. Despite its alarming decline ...

toggle

Most Commented

 

Popular News