BW: Apple enters consumer market (again)
updated 09:35 am EST, Wed October 31, 2001
Charles Haddad of BusinessWeek Online compares the iPod to other available solutions on the market, noting that Apple's latest foray into the consumer electronics will be a success, despite several previous failed attempts: "iPod will be a double win for Apple. First, it will prompt many Mac users to upgrade to OS 9, if not all the way up to X. It's that cool. And second, I'm betting that the iPod, glistening in the storefront window, will lure music lovers of all stripes into Apple's new stores."



Fresh-Faced Recruit
Joined: Sep 2001
Heh
I'm betting that the iPod, glistening in the storefront window, will lure music lovers of all stripes into Apple's new stores
And they will run screaming when they see the price of the iPod and the Mac they need to use it with.