updated 01:15 pm EST, Mon October 29, 2001
Matt Ingram, a business analyst for The Globe and Mail (Canada's national newspaper) has written an interesting article lauding Apple's pricing strategies:
"Apple's main selling points are that its products are cool and sexy — not the same kind of bland, commoditized PCs that everyone else has. That's why it gets people to pay substantially more for its products than Dell or Gateway or Compaq, and why it will arguably continue to get them to do so. The latest Powerbook laptop, the Titanium, is significantly more expensive than a similarly-equipped PC laptop, but it is also has a cool metallic finish and a beautiful high-resolution screen. Apple computers come with cool software for music and movie-making."