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Apple raises price of iPod in UK by 6 percent

updated 10:00 am EDT, Thu October 25, 2001

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Apple has raised the price of the iPod in the UK from from �329 to �349, according to Macworld UK, who has been unable to clarify the reasons for the increase.

by MacNN Staff

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10/25, 10:12am | report spam | close Reply | delete
warrenty

I bet this is because they had to give the iPod a decent warrenty, not the practically illegal (or should be) 90 days northern america is getting.

So they gave a longer warrenty and carried the cost onto the consumer, as well as the 25% bump up of course

birdman
Forum Regular

Joined: Jan 2000

0

10/25, 10:28am | report spam | close Reply |
A perfectly good reason

They just wanted to ensure that absolutely NO ONE buys their product! Or it could be the warranty too...

\0

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10/25, 10:29am | report spam | close Reply | delete
They can **** right off.

USD400.00 = GBP 280.00

Not GBP349.00. I was considering buying one at around GBP300.00, now they can stick it where the sun doesn't shine. irip-off.

\0

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10/25, 10:36am | report spam | close Reply | delete
Why so aggressive?

If it's too much, buy a cheaper MP3 player and enjoy it.
You're not obliged to buy every product Apple sells, so why get your pants in a twist?

dalex
Registered User

Joined: Sep 2000

0

10/25, 10:53am | report spam | close Reply |
Hmmm, could be wrong...

....the apple UK site under Hotnews still says �329 and the Applestore UK doesn't even have any details on it yet. I suggest people keep quiet until we really know...or order it from US resellers if possible :)

\0

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10/25, 11:06am | report spam | close Reply | delete
US ordering

Just an idea:

1.Call friend/relative in US.

2.Set up a paypal account and pay $400.00.

3. Beg US aquaintance to buy iPod, cleverly disguise it as a present and ship across Atlantic.

Save about 80.00 quid. Worth the hassle? You decide.

chadpengar
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Joined: Oct 2001

0

10/25, 11:10am | report spam | close Reply |
$399 = �329 with VAT

Come on folks. UK prices of consumer goods are always listed WITH the VAT. US prices never have any taxes in them. I don't remember what the VAT is now in the UK but around 17% or 18%. The $ -- � exchange rate on Tuesday, when this was released made the prices pretty much exactly equal when the VAT is figured in, which you have to do. If it is indeed raised to �349, it is probably due to the fact that the US$ has gone up with the latest economic news this week (expectation that interest rates in the US will go down and pump up the US and world economy according to reuters.com).

\0

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10/25, 11:29am | report spam | close Reply | delete
Price in Netherlands

Actual price in the Netherlands is FL. 979,- = Euro 444,2508.

Still better than in the UK.

\0

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10/25, 11:59am | report spam | close Reply | delete
Euro

I can't wait untl the Euro is introduced - it will make it that much more difficult for companies to charge different prices in different countries. Tax excluded of course.

chadpengar
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Joined: Oct 2001

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10/25, 01:12pm | report spam | close Reply |
Sterling not in Euro zone

The Euro is already here. Apple already prices in Euros if you want. Euros have been around in non-cash form for a year or two now already. Pound Sterling is not a Euro currency (yet) and probably floats against it, hence changes against Euro zone countries prices as the pound changes value, just like how pounds and Euros float against dollar based items like Apple items.

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10/25, 01:28pm | report spam | close Reply | delete
iCostTooMuch

Haha! I hate to laugh at the poor guys who have no choice but to pay that price, but I can't help it. It cost too much already, so what does Apple do?

They raise the price even more!

What a bunch of lunkheads.

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10/25, 01:29pm | report spam | close Reply | delete
Buying from US

Is there anything to stop me ordering from a US reseller and having it shipped to UK? Would I pay any form of US sales tax?

Amorya

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10/25, 01:29pm | report spam | close Reply | delete
Nice Job

Nice job, Apple. Now it'll be a flop in the UK too.

\0

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10/25, 01:48pm | report spam | close Reply | delete
Import Rules

Firstly, if you import anything from the USA (or Other country) that has a value greater than �30 Sterling, then you HAVE to pay import tax! If you cheat and say something cost �30 when it actually cost �349, then you are breaking the law. You can face a heavy fine (�2000) or a sentence. Any one considering importing this way is stupid. You can pay import tax and it may well indeed be cheaper than the price that Apple UK charges anyway.
One last thing. I have a good mate who always said that Apple users were ripped off. I used to argue all the time for Apple. But, hey, once I have finished this project, I'm shifting my Apple Hardware and software. I AM FED UP PAYING THESE HIGHER PRICES FOR APPLE STUFF IN THE UK. IT"S WORSE IN PLACES LIKE AUSTRALIA TOO. Steve jobs is an a** hole. Apple deserves to fail. Roll-on Wintel and WinXP.
Pissed off UK Mac user (soon to be Wintel)
By the wasy don't give me s*** about this. If you lived here, you would know how it feels. Apple s**** on the folk in the UK all the time. SJ, what a jerk!

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10/25, 01:52pm | report spam | close Reply | delete
How much is import tax?

How much would I have to pay to get one of these into UK?

Amorya

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10/25, 02:13pm | report spam | close Reply | delete
Re How much is import tax

You have to check with the Royal Mail for the most recent rates. May be their website will help. It varies on type of item.

A recent $200 item (March '01) cost me �25 extra for import tax with the handling charge through HM customs and excise included.

BTW, saying it was a gift will not work. I tried to do that!

mrjoec
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Joined: Oct 2001

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10/25, 02:22pm | report spam | close Reply |
Warranty Misunderstanding

To the first poster on this topic:

Whatever gave you the impression that Apple's warranty is only 90 days? All Apple warranties are for one full year on parts and labor in Northern America. The 90 days is for telephone tech support. This is pretty much standard warranty procedure in the tech industry.

Get your facts straight before bashing something you know nothing about.

To all the UK users out there, I feel for you. I don't know what this increase is all about. I'm assuming someone in CA screwed up the exchange rate originally, and Apple decided to make the change, rather than eat the loss in profit. I think the damage to Apple's reputation isn't worth the extra money they'll make on the fewer iPods they sell now.

The iPod is a kick a** machine, and I don't personally think it's overpriced for what you get. The problem isn't "Is the iPod worth the price" it's "Is an MP3 player, no matter how great an MP3 player it is, worth that price?"

chadpengar
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Joined: Oct 2001

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10/25, 02:24pm | report spam | close Reply |
Not more expensive

Don't blame Steve Jobs. Blame your own UK (Aussie/german/French/whomever) politicians. They are the ones who stick on a VAT of almost 20%. If you don't want to pay higher prices, ditch your VAT. The iPod at �329 is almost exactly the same price as the US $399 when you take the VAT into account. The VAT is INCLUDED in consumer items in the UK (and Europe). If you compare APple products without VAT in UK to the US prices, they are usually the same or close to the same. Any minor differences is due to the cost of sales like getting product in country and duties/customs paid to import from the factory. So all you clueless people saying you want to go to the Wintel side -- go ahead, but your excuse of higher prices than in the US is baseless and groundless. Schmucks.

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10/25, 03:33pm | report spam | close Reply | delete
RE: Not more expensive

The conversion price is �279+VAT , however, Apple raised the price to �329+VAT. For your information the iPOD is not made in the US. Importing the iPOD to the UK is cheaper than importing it into the USA (I have an economic degree, trust me about the import thing).Apple products cost more aross the line in the UK compared to the USA. It is poor market sense to have increased pricing in another country for no reason. Apple has lost a market share in the UK over the years and they continue to do so. You must be sooooo short sighted about the probelm here. Wintel machines are cheaper, the software is cheaper in many cases and the AppleMac do everything that Wintels do. Apple is well on it's way to becoming a Dodo. One of the major rules of the market place is to be competitive in pricing. Apple fails in a crowded market. The potential market share could have been high but Apple has ignored this. Apple is trying to adapt to to make money but adapt in the wrong way (as Apple is doing) and you will fail. Apple is controlled by SJ ego. As a result Apple will be gone in less than ten years....it will be Apple's fault. You cannot ignore UK etc. The world is an ever larger global market place.
Schmucks?... well that's your opinion. I guess there are a few like you working for Apple right now, ignoring us Schmucks.
Bow to the great SJ. The technological marketing Dodo.
BTW, Apple can't afford to lose any more fans/users. Schmucks or not!

JTVD
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Joined: Apr 2001

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10/25, 03:43pm | report spam | close Reply |
Royal rip-off

Right� �349, That's $500 !!!
And you are complaining that $400 is a rip-off!
VAT is 17.5% in England, but VAT levels vary in Europe from country to country.
Bottom line is that England is ALWAYS the most expensive country in Europe (Manufacturers call it 'treasure island') and it drives us all mad.

Fact however is also that Manufacturers often take VAT-levels into account and compensate for high taxes with lower pre-tax prices in different countries, i.e. they adjust their profit margin to take taxes into account and remain competitive.
What I am saying is that Apple could very easily price this in line with the US or Japan. h*** Japan is CHEAPER than the US.

Germany: 520 Euro: �325
Holland: 449 Euros: �280
Japan: �47,800: �270: THAT IS $380 !!!

I know where I'll get mine�
Tokyo, here I come (well, in January anyway).

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10/25, 03:59pm | report spam | close Reply | delete
RE: Not more expensive

The conversion price is �279+VAT , however, Apple raised the price to �329+VAT.

No, the price is �329 including VAT (some says �349 but the Apple UK site still says �329).

chadpengar
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Joined: Oct 2001

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10/25, 05:09pm | report spam | close Reply |
price includes VAT

For those whiners complaining about the UK price, here is a quote straight from the Apple UK website:

"iPod will go on sale in November for �329 (inc VAT). "

The price INCLUDES the VAT which makes it exactly the same price as in the USA. That quote I just took of the Apple UK website (HotNews section) at 16:56 Eastern Daylight Time on October 25 2001.

Boult
Fresh-Faced Recruit

Joined: Oct 2001

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10/26, 04:31am | report spam | close Reply |
�297.02 plus 17.5% VAT

This is from Apple UK Store...... Look at those highlighted in bold.

�297.02
1,000 songs in your pocket
The first MP3 player to pack a mind-blowing 1,000 songs and a 10-hour battery life into a stunning 6.5-ounce package you can literally take everywhere. But iPod isn't just a revolution in portability, it's also a revolution in simplicity. Just plug it into your Mac and all of your iTunes songs and playlists are automatically downloaded into iPod at blazing FireWire speed. With iPod, it's that easy to take your entire music collection with you wherever you go, in the pocket of your choice.

Revolutionary features:
� Holds over 1,000 songs
� Weighs just 6.5 ounces -- fits in your pocket
� Plays up to 10 hours with 20 minutes skip protection
� Auto synchronise all your music with iTunes 2
� Trasfer a whole CD in less than 10 seconds
� Charge with the included power adapter or over FireWire
� Breakthrough UI with an innovative scroll wheel
� 60-mWatt amp powers high-fidelity sound earbuds
� Ultra-slim 5GB hard drive doubles as FireWire disk

System Requirements:
� Any Apple computer with built-in FireWire port
� Mac OS 9.2.1 (or later) or Mac OS X w10.1 (or later)
� iTunes 2 software (included)
� FireWire cable (included)

You can also order from The Apple Store by calling 0800-039-1010.
Prices are exclusive of 17.5% VAT and delivery charges (unless otherwise indicated).
The Order Form shows you the VAT payable on the Products you select.

Comment buried. Show

Boult
Fresh-Faced Recruit

Joined: Oct 2001

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10/26, 04:33am | report spam | close Reply |
hmm bolding failed

Anyway, if you add iPod to your order and it will show this...

Subtotal �297.02
Shipping Charge �6.50
VAT �53.12
--------------
Order Total �356.64

So that's your total price for UK!

Cheers!

Comment buried. Show

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10/26, 06:04am | report spam | close Reply | delete
? free shipping

I thought it was free shipping from apple with orders over �200 (exc VAT).

Do we get a 1 year warranty in the UK? Thought that was the law here?

Comment buried. Show

chadpengar
Fresh-Faced Recruit

Joined: Oct 2001

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10/26, 07:13am | report spam | close Reply |
confirms

That just confirms that the price went from �329 to �349. According to CNN, that amount without VAT is "297.02 British Pound = 424.73857 US Dollar " according to the latest exchange rates. The news said that the dollar today had retreated some from its gains.

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Apple raises price of iPod in UK by 6 percent

updated 10:00 am EDT, Thu October 25, 2001

Related Articles

Recent Articles

warrenty

A perfectly good reason

They can **** right off.

Why so aggressive?

Hmmm, could be wrong...

US ordering

$399 = �329 with VAT

Price in Netherlands

Euro

Sterling not in Euro zone

iCostTooMuch

Buying from US

Nice Job

Import Rules

How much is import tax?

Re How much is import tax

Warranty Misunderstanding

Not more expensive

RE: Not more expensive

Royal rip-off

RE: Not more expensive

price includes VAT

�297.02 plus 17.5% VAT

hmm bolding failed

? free shipping

confirms

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