updated 01:12 am EST, Thu November 23, 2000
Apple's vice president of marketing communications Steve Wilhite has resigned effective immediately. The departure follows the retirement last month of Mitch Mandich, Apple's senior VP of worldwide sales: "Wilhite oversaw advertising, marketing communications and online marketing. He was Apple's primary contact with TBWA/Chiat/Day, the company's advertising agency....Apple's Web site describes Wilhite as "the man singularly responsible for protecting and promoting the Apple brand." His replacement has not yet been named.