Transaction service PayPal has started testing a new web feature called In-Context Checkout, reports say. Normally, web-based PayPal transactions have to be completed at paypal.com
. With the in-context code in place, choosing PayPal checkout at a retailer's website will simply conjure a pop-up, where billing and shipping information can be entered. At the moment
only a handful of retailers have the option, but PayPal is promising that more vendors will adopt it in the first half of 2014.