Electronista

Mobile News   Apple  
updated 01:00 AM EDT 04.26.13
Apple debuts one-minute iPhone ad: 'Photos Every Day'
A new TV ad for Apple's iPhone has debuted, a departure from the recent short "showcase" ads that highlighted apps -- instead spending a full minute extolling the virtues of the iPhone's use as a camera through gorgeous vignettes of people taking pictures. As pointed out at the end of the spot, "every day, more photos are taken with the iPhone than any other camera." In addition to seeing people taking pictures, the ad also subtly highlights the ease-of-use in editing and sharing pictures, and harks back to some earlier Apple ads.