Electronista

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updated 08:43 PM EST 01.31.13
Bloomberg: Apple, HBO adding HBO Go to Apple TV
Bloomberg is reporting that Apple and HBO are in talks to bring HBO Go, the company's app- and web-based Video On Demand (VOD) service, to the Apple TV. Existing HBO subscribers would then be able to access the HBO catalog of more than 600 hours of material on the Apple TV device without having to use AirPlay to "stream" it from their iPad or iPhone as is currently required. It is possible that HBO may even allow non-subscribers some form of limited "sample" access to the service, akin to how the BBC's Global iPlayer works.