Samsung Unpacked 2013 Episode 2 : September 04, 2013Samsung's IFA press conference.
12:24 - The event is scheduled to start with executive remarks at 12:30pm.
12:40 - An enthusiastic promoter in New York City is trying to pump up the crowd for the unveiling.
12:41 - Special guest Icona Pop takes over the presentation for a short concert.
12:45 - The Swedish musicians continue to play a few more songs for the crowds at Times Square.
12:50 - The concert ends with the group's biggest hit, "I love it."
12:56 - The focus switches over to IFA, where the event also kicks off with music. Attendees in Berlin are treated to a symphony performance rather than pop.