Previous Live Event Coverage:

Apple second quarter, 2016 earnings report, April 26, 2016
Apple 'Let Us Loop You In" Press Event, March 21, 2016
The Encryption Tightrope; Balancing Americans' Security and Privacy, March 01, 2016
Apple quarterly earnings report, January 26, 2016, January 26, 2016
Apple fourth quarter 2015 earnings call, October 27, 2015
Apple September 9 "Hey Siri" launch event, September 09, 2015
Apple's third quarter 2015 earnings announcement and conference call, July 21, 2015
2015 WWDC Keynote - The Epicenter of Change, August 06, 2015
Apple's September 9 event, September 09, 2014
WWDC 2014 keynote, June 02, 2014
WWDC 2014, June 02, 2014
Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Apple Financial Conference Call Q3 2012, July 24, 2012
Live 2012 WWDC Coverage, June 11, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
Apple cash balance call, March 19, 2012
Apple's iPad 3 Event, March 07, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
Apple FYQ4 Quarterly Results, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Apple July Conference Call, July 19, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HP webOS event, February 09, 2011
Google Android event, February 02, 2011
Apple January January 2011 fiscal results call, January 18, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Back to the Mac, October 20, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
WWDC 2010, June 07, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
Google I/O Keynote, May 19, 2010
Apple earnings - 2010, April 20, 2010
iPhone OS 4.0, April 08, 2010

Now AAPL Stock: 93.74 ( -1.09 )

Fiat Chrysler adding Siri Eyes Free

On Friday, automaker Fiat Chrysler issued a software update for selected 2013-2015 model cars to allow Siri Eyes Free, the precursor to the more fully-featured CarPlay, to be compatible with the vehicles' infotainment systems, including steering wheel control. The 2013 through 2015 model Ram 1500/2500/3500, the 2013-2015 Dodge Viper, the 2014-2015 Dodge Durango, the 2014-2015 Jeep Cherokee and Grand Cherokee, and the 2015 models of Dodge Challenger and Charger, Jeep Renegade, and Chrysler 200 and 300 can be upgraded through the Unconnect touchscreen, visiting the Uconnect site and entering their 17-digit Vehicle ID, then downloading the update to a USB drive. Installation can take up to 45 minutes, and can only be done while the vehicle is in park. http://bit.ly/23f0sby

Upgrades/storage  6h

Tor Myhren starts as VP of Communications

After an initial announcement in December, Apple on Friday added former Grey Group chief creative officer Tor Myhren to its leadership roster as VP of Marketing Communications, placing the well-known ad exec in charge of Apple's advertising and Internet marketing efforts, as well as having a hand in packaging design. He will report directly to CEO Tim Cook, and is replacing the retired Hiroki Asai, who left Apple after 18 years with the company. Myhren is expected to continue Apple recent push into more "lifestyle" marketing rather than product-centric ads, such as the well-remembered "I'm a Mac" campaign from last decade. http://apple.co/1Wwf0Dd

Industry  6h

Marseilles Apple Store to open May 14

Apple has officially announced its newest retail store in France, which is to open in the southern port city of Marseilles in the Les Terrasses du Port shopping center on May 14 at 10AM local time. It will be the 19th full retail store Apple has opened in the country, or 20th if one includes the Apple Watch-only boutique at Galeries Lafayette in Paris. Apple is said to be planning a new showcase Paris store to be located on the Champs-Élysées. http://apple.co/1pP77vO

Apple  12h

Maps adds Flyover, Suggestions locations

Apple has updated Maps to include Spotlight Suggestions for Denmark, Norway, and Sweden, allowing users to search both internally and across the web on both Mac and iOS devices for data in Spotlight. In addition, the company has added Puerto Vallarta, Mexico and Akron, Ohio to the 3D Flyover feature, offering computer-enhanced aerial views of the two areas -- and has activated real-time traffic information for Thailand, which will augment services like reminders to incorporate estimated travel times for appointments, as an example. The company recently added Nearby searches to five countries, and rolled out transit directions for Montreal in Canada and Portland, Oregon. http://apple.co/1Lh1Zel

Software  13h

Verizon gives last offer, issues workers ultimatum

Verizon has offered striking workers its "last, best and final offer" following 10 months of protracted negotiations with union leaders. The latest offer comes on the back of 36,000 Verizon employees taking strike action two weeks ago. The proposal includes a 7.5 percent wage rise, better benefits and voluntary retirement incentive offers. The striking workers, mainly on from its fixed line operations, have claimed that Verizon has outsourced 5,000 jobs to workers overseas and that it has been deliberately hiring low-wage, non-union contractors. Verizon recently posted revenue of $32.2 billion for the March quarter. http://cnnmon.ie/26AmwSv

Industry  16h

CarPlay comes to Porsche 718 Cayman

Porsche has revealed that its new 718 Cayman series will be the latest vehicles in its range equipped with support for Apple CarPlay. The new Porsche models joins the recently announced 718 Boxster, the 2017 Macans and the 2016 model of the 911 in offering support for Apple's iOS in the car interface. Both are fitted standard with an eight speaker sound system and the Porsche Communications Management (PCM) system. The entry-level Cayman starts at $53,9000, while the faster S variant starts from $66,300. Although already on sale, the won't reach US dealers until late November. http://prn.to/1Tj1EW7

IPhone  17h

Macphun offers free Photos filters

Image editing software maker Macphun are offering a free set of up to 30 photo filter effects to extend the range of filter options available to users of Apple's Photos app for OS X, which replaced the previous iPhoto program. The first 15 filters are available after installing the software, and includes filters such as "Ancient Canvas" and "Twilight," while users who sign up for the Macphun newsletter will unlock the other 15 effects. The extension integrates directly into Photos, and include sliders for finer control of the effects and a masking brush. http://bit.ly/1VEgQD6

Software  1d