Apple's September 10 Event : September 09, 2013

Apple's September 10 media event
11:28 - The event is scheduled to begin at 10am Pacific, 1pm Eastern.
12:58 - (Live images courtesy of AppleInsider)
1:03 - The event has begun, starting with CEO Tim Cook.
1:05 - The CEO talks about iTunes Festival, including Lady Gaga performing her new album for the first time.
1:05 - 20 million people applied for tickets, with live streaming free to 100 countries via Apple TV and Apple's apps.
1:07 -
 
1:08 - Cook moves on to talk about retail expansion, including the new Stanford store with "gorgeous pavilion design."
1:19 - Next month will ship "700 millionth iOS device." Craig Federighi takes the stage to detail some of the new iOS 7 features. "Virtually overnight hundreds of millions of people will download iOS 7."
 
1:23 - Craig goes back over the new lock screen, home screen, notification center, gradients. Users can now search from the home screen, rather than swiping to the side. Siri "massively improved" in iOS 7. New ringtones "you may miss a call due to dancing, but that's ok, because we have voicemail." New notification tones, "remastered" old tones. The camera app features live photo effects, optional square aspect ratio.
 
1:24 - iOS 7 set for September 18 launch, as a free download, with support for iPhone 4 and later, iPad 2 and later, iPad mini, iPod touch 5th-gen. Cook now talks about iWork, "best-selling mobile productivity apps."
 
1:27 - "iWork highlights the fact that iOS devices aren't just for consuming content, they're incredible for creating content." iWork apps are now free with any new iOS device.
 
1:28 - Phil Schiller comes on stage and introduces the iPhone 5C, available in green, white, blue, red, or yellow.
 
1:31 - The front is all glass, without seams, while the iOS 7 color theme can be set to match the phone color. Cases will also be available with circular cutouts to show the housing color. The 5C will have a slightly larger battery than the iPhone 5, A6 processor, same camera sensor.
 
1:33 - The FaceTime HD camera has been improved for low-light sensitivity; more LTE bands for global carriers. The 16GB variant will retail for $99 with a new contract, or $199 for a 32GB edition. Covers will cost $29.
1:34 - New structural architecture featuring a steel frame with "unapologetically plastic" body, polished to contrast with the matte cases.
1:35 - Jony Ive in promo video - "It's the vivid realization of hardware and software in once device."
1:37 - Schiller now introduces the iPhone 5S, "most forward thinking phone anyone's ever made." Available in silver, gold, "space grey" each with a new capacitive home button. First 64-bit chip, an A7 design.
1:39 - The processor is said to have desktop-class architecture, modern instruction set, 1 billion transistors.
 
1:41 - The processor is said to have desktop-class architecture, modern instruction set, 1 billion transistors. iPhone 5S is twice as fast as the previous system, twice the graphics performance. 40X the performance of the original iPhone.
 
1:43 - The 5S runs OpenGL ES 3.0. Epic Games' Donald Mustard comes on stage to preview Infinity Blade 3.
1:44 - Game "took two hours to port to 64-bit," extremely fast loading with 64-bit architecture.
 
1:45 - Infinity Blade III will be available on iPhone 5S launch day.
1:49 - Schiller steps back on stage to talk about "completely new part in the iPhone, we call it M7." Chip serves as a "motion co-processor" to enable a "whole new level" of fitness apps, alongside the CoreMotion API in iOS 7.
 
1:50 - The chip identifies user movement, optimizes based on contextual awareness. Nike+ will have a new app that takes advantage of the M7 chip tracks Fuel points, enables competition with friends via GameCenter.
1:51 - 5S battery life is equal or better than the iPhone 5, with 10 hours of talk time. The phone features a new camera system, f2.2 lens with a 15% larger active sensor area and larger 1.5-micron pixels. "Our competitors would just pack more pixels on that, but that's not what we do," Schiller says.
1:52 - Camera paired with software features, including autofocus matrix metering ("SLR-level stuff"), dynamic local tone map. "TrueTone" flash is dual-element, cool and amber, for 1000 possible color temperatures.
1:57 - Image stabilization has been improved, with automatic best-shot selection for blur reduction, 10fps burst shooting, 120fps slow-motion camera. Panorama mode adjusts exposure automatically while the shot is being captured.
 
1:59 - Schiller now talks about the third new feature, security - research suggests 50% of users don't use passcodes because they are too cumbersome. The 5S features fingerprint "touch ID" sensor; 170 microns thin, 500ppi resolution, capacitive, 360-degree scanning.
 
2:00 - Users simply touch the home button and it unlocks the phone. "Joy to do," Schiller says.
2:00 - Fingerprint ID can also be used for iTunes purchases, in-app purchases.
2:01 - Jony Ive in promo video - "Your fingerprint is one of the best passes in the world. It's always with you, and no two are exactly alike."
2:04 - Fingerprint information is stored in the A7 chip, not on Apple's servers.
2:04 - "This is our most forward-thinking phone yet," adds Schiller.
2:05 - iPhone 5S pricing set at $199, $299, $399 for 16GB, 32GB or 64GB variants.
2:05 - New leather cases in a variety of colors for $39.
2:08 - iPhone 4S will still be available, iPhone 5 phased out in favor of 5C and 5S models. 5C will be up for pre-order this Friday, both models will ship on September 20.
2:09 - First time the company is launching an iPhone immediately in China, along with Australia, Canada, France, Germany, Japan, Singapore and the UK. Distribution to 100 countries and 270 carriers by the end of the year.
2:11 - The iPhone introductions wrap up and Cook hands over the presentation to Elvis Costello.

Previous Live Event Coverage:

2016 WWDC Keynote, June 13, 2016
Apple second quarter, 2016 earnings report, April 26, 2016
Apple 'Let Us Loop You In" Press Event, March 21, 2016
The Encryption Tightrope; Balancing Americans' Security and Privacy, March 01, 2016
Apple quarterly earnings report, January 26, 2016, January 26, 2016
Apple fourth quarter 2015 earnings call, October 27, 2015
Apple September 9 "Hey Siri" launch event, September 09, 2015
Apple's third quarter 2015 earnings announcement and conference call, July 21, 2015
2015 WWDC Keynote - The Epicenter of Change, August 06, 2015
Apple's September 9 event, September 09, 2014
WWDC 2014 keynote, June 02, 2014
WWDC 2014, June 02, 2014
Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Apple Financial Conference Call Q3 2012, July 24, 2012
Live 2012 WWDC Coverage, June 11, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
Apple cash balance call, March 19, 2012
Apple's iPad 3 Event, March 07, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
Apple FYQ4 Quarterly Results, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Apple July Conference Call, July 19, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HP webOS event, February 09, 2011
Google Android event, February 02, 2011
Apple January January 2011 fiscal results call, January 18, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Back to the Mac, October 20, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
WWDC 2010, June 07, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
Google I/O Keynote, May 19, 2010
Apple earnings - 2010, April 20, 2010
iPhone OS 4.0, April 08, 2010

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