Apple's October 22 Media Event : October 22, 2013Apple's October 22 media event.
12:11 - The event is scheduled to begin at 10am Pacific, 1pm Eastern.
1:02 - The event begins with a promotional video... "the first thing we ask is, what do we want people to feel?"
1:04 - CEO Tim Cook is the first executive on stage. "You're going to see some amazing products this morning."
1:05 - First... updates regarding iPhone. 9 million sold in the launch weekend.
1:06 - Another promotional video highlights the iPhone launch day at Apple retail stores.
1:09 - 200 million devices running iOS 7 within one week "biggest, fastest software upgrade ever." 2/3 of compatible devices running the latest version.
1:10 - 20 million users listening to iTunes Radio, played more than a billion songs (just in the US in a month)
1:10 - Moving on to App Store - more than 1 million apps, 60 billion cumulative downloads.
1:10 - Devs have now earned over $13 billion in payouts from Apple.
1:12 - Mac - "our competition is different... they're confused... they chased after netbooks... who knows what they will do next."
1:12 - "We have a very clear direction, and a very ambitious goal."
1:12 - Craig Federighi takes the stage to talk about OS X Mavericks
1:14 - Mavericks brings an extra hour of web browsing on MacBook Air, extra 1.5 hours of video watching.
1:14 - Compressed memory used to fit 6GB of data in 4GB of system RAM.
1:15 - Graphics enhancements enable up to 1GB of integrated graphics memory, up from 512MB, for certain systems.
1:16 - 1.8X acceleration for certain tasks.
1:18 - Federighi demonstrates some of the new features using iMacs and MacBook Pros.
1:24 - Company has "reinvented distribution" and is preparing to "revolutionize pricing" - Mavericks is a free update.
1:25 - Free upgrade applies to any upgrade, including systems running Snow Leopard. Mavericks runs on systems all the way back to 2007. Available today.
1:26 - Phil Schiller steps on stage to talk MacBook.
1:26 - "MacBook Air is the best-reviewed MacBook we've ever made."
1:27 - Today - updates to 13" and 15" MacBook Pro.
1:27 - New 13" is just 3.46lb, .71" thick, powered by Haswell processor with Iris graphics.
1:28 - Up to 9 hours of battery life.
1:29 - PCIe-based flash storage, 802.11ac Wi-Fi, Thunderbolt 2 interface,
1:29 - Latest 13" MBP starts at just $1299, shaving $200 from the previous gen.
1:29 - Basic model has Retina, 2.4GHz i5, 4GB of RAM, 128GB SSD.
1:30 - New 15" model powered by Crystalwell processor, optional GT 750M graphics, up to 8 hours of battery life.
1:31 - Starting price for 15" has dropped to $1999. Both new MacBook Pros start shipping today.
1:32 - No new MacBook Airs.
1:32 - Schiller moves on to talk about the new Mac Pro.
1:33 - "The future of the pro desktop."
1:33 - Intel Xeon E5, between 4 and 12 cores, up to 30MB of L3 cache.
1:33 - 1866MHz DDR3 ECC memory, up to 64GB.
1:34 - Dual workstation GPUs come standard, AMD FirePro, up to 12GB of GDDR5 VRAM, 528GB/s total bandwidth, 7 teraflops.
1:35 - Up to 1TB of flash storage. Thunderbolt 2 for expansion, up to 6 devices per port. Up to three 4K displays, single and dual-input displays.
1:36 - I/O illuminates when the chassis is moved.
1:36 - New version of Final Cut Pro X designed for the Mac Pro.
1:38 - $2999 starting price with 3.7GHz quad-core Xeon, 12GB of RAM.
1:39 - Just 12 dBa at idle, no louder than a Mac mini.
1:39 - Assembly team includes several thousand workers spread across 20 states.
1:42 - Eddie Cue is the next exec to step on stage, focusing on apps.
1:44 - Photo Books is coming to iPad, via iPhoto update for both Mac and iOS.
1:45 - iMovie also gets cleaner interface for iOS 7, similar enhancements for OS X.
1:46 - Available tracks doubling on Garage Band.
1:47 - New drummer utility for adding drum tracks. Virtual drummer jams along and takes direction from the user.
1:48 - The automated drummer is modeled after actual sessions drummers.
1:49 - All new apps are free with new Mac or iOS devices. Updates are all available today.
1:50 - Moving on to iWork - productivity apps have all been rewritten, full file compatibility across all devices, refreshed interface.
1:51 - "We're not cluttering the screen with a lot of controls like you see in other apps."
1:51 - Charts can now be interactive in Numbers.
1:52 - "Incredible new effects and animations" in Keynote update, which has been used for the event presentation.
1:55 - Collaboration is coming to iWork for iCloud.
1:57 - All of the iWork productivity apps are now free with purchase of new Mac or iOS device; updates available today.
1:59 - Cook is back on the stage now. Next up - iPad.
2:00 - Cook laughs off haters, points to 170 million iPads sold.
2:00 - "Even some of the doubters are now making [tablets]"
2:01 - "When you make a great product with a great experience, this is how you know it, people use it. And what is more important, people love it."
2:02 - 475,000 apps optimized for the iPad, "but it's not about quantity, it's about quality."
2:05 - Promo video shows how iPads are being used by consumers, emergency services, businesses.
2:06 - Phil Schiller returns to the stage to talk about the new iPads.
2:08 - New iPad relabeled "iPad Air" - thinner, lighter, more powerful.
2:08 - Dramatically smaller bezel, 43% thinner.
2:09 - 7.5mm thick housing, just 1 pound (down from 1.4). "Lightest full-size tablet in the world."
2:10 - Powered by A7 chip, same as iPhone 5s - 64-bit architecture, M7 motion coprocessor. Twice as fast as previous generation, double graphics performance also.
2:10 - 72X graphics performance increase compared to first-generation iPad.
2:11 - "This is a screaming-fast iPad."
2:12 - 5MP camera, new FaceTime HD camera, dual mics, 10-hour battery life.
2:12 - Silver/white and grey/black color options, starting at $499 for basic models. Available November 1.
2:14 - Presentation switches to a promo video with Jony Ive talking industrial design.
2:17 - Schiller switches to iPad mini.
2:19 - New iPad mini features a 7.9-inch display with 2048x1536 pixels, same as iPad Air.
2:20 - Mini runs the same A7 chip as the iPad Air, starting price at $399.
2:20 - New cases, $79 for iPad Air or $69 for iPad mini.
2:24 - Cook concludes the presentation.