Apple's October 22 Media Event : October 22, 2013

Apple's October 22 media event.
12:11 - The event is scheduled to begin at 10am Pacific, 1pm Eastern.
12:27 -
12:53 - LIne outside.. (photos courtesy of AppleInsider)
1:02 - The event begins with a promotional video... "the first thing we ask is, what do we want people to feel?"
1:03 -
1:04 - CEO Tim Cook is the first executive on stage. "You're going to see some amazing products this morning."
1:05 - First... updates regarding iPhone. 9 million sold in the launch weekend.
1:06 - Another promotional video highlights the iPhone launch day at Apple retail stores.
1:09 - 200 million devices running iOS 7 within one week "biggest, fastest software upgrade ever." 2/3 of compatible devices running the latest version.
1:10 - 20 million users listening to iTunes Radio, played more than a billion songs (just in the US in a month)
1:10 - Moving on to App Store - more than 1 million apps, 60 billion cumulative downloads.
1:10 - Devs have now earned over $13 billion in payouts from Apple.
1:12 - Mac - "our competition is different... they're confused... they chased after netbooks... who knows what they will do next."
1:12 - "We have a very clear direction, and a very ambitious goal."
1:12 - Craig Federighi takes the stage to talk about OS X Mavericks
1:13 -
1:14 - Mavericks brings an extra hour of web browsing on MacBook Air, extra 1.5 hours of video watching.
1:14 - Compressed memory used to fit 6GB of data in 4GB of system RAM.
1:15 - Graphics enhancements enable up to 1GB of integrated graphics memory, up from 512MB, for certain systems.
1:16 - 1.8X acceleration for certain tasks.
1:16 -
1:18 - Federighi demonstrates some of the new features using iMacs and MacBook Pros.
1:24 - Company has "reinvented distribution" and is preparing to "revolutionize pricing" - Mavericks is a free update.
1:25 - Free upgrade applies to any upgrade, including systems running Snow Leopard. Mavericks runs on systems all the way back to 2007. Available today.
1:26 - Phil Schiller steps on stage to talk MacBook.
1:26 - "MacBook Air is the best-reviewed MacBook we've ever made."
1:27 - Today - updates to 13" and 15" MacBook Pro.
1:27 - New 13" is just 3.46lb, .71" thick, powered by Haswell processor with Iris graphics.
1:28 - Up to 9 hours of battery life.
1:29 - PCIe-based flash storage, 802.11ac Wi-Fi, Thunderbolt 2 interface,
1:29 - Latest 13" MBP starts at just $1299, shaving $200 from the previous gen.
1:29 - Basic model has Retina, 2.4GHz i5, 4GB of RAM, 128GB SSD.
1:30 - New 15" model powered by Crystalwell processor, optional GT 750M graphics, up to 8 hours of battery life.
1:31 - Starting price for 15" has dropped to $1999. Both new MacBook Pros start shipping today.
1:32 - No new MacBook Airs.
1:32 - Schiller moves on to talk about the new Mac Pro.
1:32 -
1:33 - "The future of the pro desktop."
1:33 - Intel Xeon E5, between 4 and 12 cores, up to 30MB of L3 cache.
1:33 - 1866MHz DDR3 ECC memory, up to 64GB.
1:34 - Dual workstation GPUs come standard, AMD FirePro, up to 12GB of GDDR5 VRAM, 528GB/s total bandwidth, 7 teraflops.
1:34 -
1:35 - Up to 1TB of flash storage. Thunderbolt 2 for expansion, up to 6 devices per port. Up to three 4K displays, single and dual-input displays.
1:36 - I/O illuminates when the chassis is moved.
1:36 - New version of Final Cut Pro X designed for the Mac Pro.
1:38 - $2999 starting price with 3.7GHz quad-core Xeon, 12GB of RAM.
1:38 -
1:39 - Just 12 dBa at idle, no louder than a Mac mini.
1:39 - Assembly team includes several thousand workers spread across 20 states.
1:42 - Eddie Cue is the next exec to step on stage, focusing on apps.
1:44 - Photo Books is coming to iPad, via iPhoto update for both Mac and iOS.
1:45 - iMovie also gets cleaner interface for iOS 7, similar enhancements for OS X.
1:45 -
1:46 - Available tracks doubling on Garage Band.
1:47 - New drummer utility for adding drum tracks. Virtual drummer jams along and takes direction from the user.
1:48 - The automated drummer is modeled after actual sessions drummers.
1:49 - All new apps are free with new Mac or iOS devices. Updates are all available today.
1:50 - Moving on to iWork - productivity apps have all been rewritten, full file compatibility across all devices, refreshed interface.
1:51 - "We're not cluttering the screen with a lot of controls like you see in other apps."
1:51 - Charts can now be interactive in Numbers.
1:52 - "Incredible new effects and animations" in Keynote update, which has been used for the event presentation.
1:52 -
1:55 - Collaboration is coming to iWork for iCloud.
1:57 - All of the iWork productivity apps are now free with purchase of new Mac or iOS device; updates available today.
1:59 - Cook is back on the stage now. Next up - iPad.
2:00 - Cook laughs off haters, points to 170 million iPads sold.
2:00 - "Even some of the doubters are now making [tablets]"
2:01 - "When you make a great product with a great experience, this is how you know it, people use it. And what is more important, people love it."
2:02 - 475,000 apps optimized for the iPad, "but it's not about quantity, it's about quality."
2:05 - Promo video shows how iPads are being used by consumers, emergency services, businesses.
2:06 - Phil Schiller returns to the stage to talk about the new iPads.
2:08 - New iPad relabeled "iPad Air" - thinner, lighter, more powerful.
2:08 - Dramatically smaller bezel, 43% thinner.
2:09 - 7.5mm thick housing, just 1 pound (down from 1.4). "Lightest full-size tablet in the world."
2:10 - Powered by A7 chip, same as iPhone 5s - 64-bit architecture, M7 motion coprocessor. Twice as fast as previous generation, double graphics performance also.
2:10 - 72X graphics performance increase compared to first-generation iPad.
2:11 - "This is a screaming-fast iPad."
2:12 - 5MP camera, new FaceTime HD camera, dual mics, 10-hour battery life.
2:12 - Silver/white and grey/black color options, starting at $499 for basic models. Available November 1.
2:14 - Presentation switches to a promo video with Jony Ive talking industrial design.
2:17 - Schiller switches to iPad mini.
2:19 - New iPad mini features a 7.9-inch display with 2048x1536 pixels, same as iPad Air.
2:20 - Mini runs the same A7 chip as the iPad Air, starting price at $399.
2:20 - New cases, $79 for iPad Air or $69 for iPad mini.
2:20 -
2:22 -
2:23 -
2:24 -
2:24 - Cook concludes the presentation.

Previous Live Event Coverage:

Apple quarterly earnings report, January 26, 2016, January 26, 2016
Apple fourth quarter 2015 earnings call, October 27, 2015
Apple September 9 "Hey Siri" launch event, September 09, 2015
Apple's third quarter 2015 earnings announcement and conference call, July 21, 2015
2015 WWDC Keynote - The Epicenter of Change, August 06, 2015
Apple's September 9 event, September 09, 2014
WWDC 2014 keynote, June 02, 2014
WWDC 2014, June 02, 2014
Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Apple Financial Conference Call Q3 2012, July 24, 2012
Live 2012 WWDC Coverage, June 11, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
Apple cash balance call, March 19, 2012
Apple's iPad 3 Event, March 07, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
Apple FYQ4 Quarterly Results, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Apple July Conference Call, July 19, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HP webOS event, February 09, 2011
Google Android event, February 02, 2011
Apple January January 2011 fiscal results call, January 18, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Back to the Mac, October 20, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
WWDC 2010, June 07, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
Google I/O Keynote, May 19, 2010
Apple earnings - 2010, April 20, 2010
iPhone OS 4.0, April 08, 2010

Now AAPL Stock: 93.99 ( + 0.29 )

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