Apple IPhone 5 Launch Event : September 12, 2012
Apple introduces the iPhone 5 at a media event in San Francisco.
 
12:57 - Attendees are waiting for the event to start. (Images via CNET)
 
 
1:01 - Apple CEO Tim Cook is the first on stage.
 
 
1:02 - Cook begins by highlighting one of the new Apple retail outlets in Barcelona, which is built from locally quarried limestone.
 
1:02 -
 
 
1:07 - More than 380 Apple Stores are spread across 12 countries, with traffic reaching more than a million visitors per day.
 
1:08 - Other highlights: 7 million Mountain Lion upgrades, Retina MacBook Air now #1 in market share for past three months, Mac platform outpacing PC industry for six years.
 
1:10 - Previous-quarter iPad sales surpassed 17 million units. In contrast, Apple sold more iPads than any PC line from every manufacturer. The company now holds 68% tablet market share, 91% web share.
 
 
1:11 - iPads are now in 94 percent of Fortune 500 companies, with custom apps developed for GE Capital, Mayo Clinic.
 
1:12 - iPads are now in 94 percent of Fortune 500 companies, with custom apps developed for GE Capital, Mayo Clinic.
 
1:14 - App Store now includes 700,000 titles, 250,000 of which are for the iPad.
 
1:16 - Phil Schiller takes to the stage to introduce the iPhone 5. "It's an absolute jewel."
 
1:16 -
 
 
1:17 - Built entirely from glass and aluminum. Button placement remains consistent from earlier models. Thinnest Apple phone yet: 7.6mm, 18% thinner than iPhone 4S.
 
1:17 - iPhone 5 is also lighter, shaving 20% from the iPhone 4S heft.
 
1:18 - Screen has been expanded to four inches, with 1136x640 resolution, keeping the same pixel density as the iPhone 4/4S.
 
1:18 -
 
 
1:18 - 16:9 aspect ratio because a phone "should work in your hand."
 
1:19 - iOS has been updated to take advantage of the new layout, which adds pixels vertically.
 
1:19 -
 
 
1:20 - Full five-day view in calendar; iWork apps, iPhoto, Garage Band also tweaked for the new display.
 
1:21 - Display panel has 44% better color saturation than the iPhone 4S, pushing into sRGB specs.
 
1:21 - Touch sensors are built into the display, reducing panel thickness by 30%.
 
1:22 -
 
 
1:23 - "Ultrafast Wireless" tech supports HSPA+, DC-HSDPA and LTE standards.
 
 
1:24 - LTE integration based on one chip for voice and data, with a "dynamic antenna" that switches between different networks.
 
1:25 - Sprint, AT&T, Verizon to support iPhone 5 LTE.
 
1:25 - Wi-Fi specs: 802.11n (2.4GHz and 5GHz), up to 150 Mbps.
 
1:26 - Phone is powered by a new chip, the A6, which is 22% smaller than the A5 but 2 times faster in processing and graphics.
 
 
1:29 - Electronic Arts executive Rob Murray talks about the A6 performance. Real Racing 3 brings working rearview mirrors, dynamic reflections, high framerate, Game Center multiplayer.
 
 
1:30 - Schiller returns to the stage to talk batteries: 8hrs 3G talk or 3G browsing; 8hrs LTE browsing, 10hrs Wi-Fi browsing, 10 hrs video, 40 hrs music, 225hrs standby.
 
 
1:32 - The new iSight eight-megapixel camera offers backside illumination, paired with a hybrid IR filter, five-elements lens with f2.4 aperture. Sapphire crystal for scratch resistance, dynamic low-light mode (claimed to be two f stops better).
 
1:32 -
 
 
1:33 - The A6's image signal processor handles spatial noise reduction, with 40% faster capture than the iPhone 4S.
 
1:35 - Automatic panorama shots, composes a 28-megapixel image, removes duplicate people, and uses image stabilization.
 
 
1:36 - The stabilization is also claimed to be improved for 1080p video recording, which supports face detection for up to 10 people and enables image capture while recording.
 
1:37 - Front-facing camera now shoots 720p.
 
1:39 - iPhone 5 uses three mics and features "wideband audio" with an expanded frequency range for voice calls on supported carriers, while the speaker is built with five magnets.
 
 
1:40 - Schiller moves onto the new connector, which is labeled "Lightning." The standard is completely digital with eight signals, an adaptive interface, improved durability.
 
 
1:41 - The cords are now reversible (plug in either direction), 80% smaller than the existing connector.
 
1:42 - An adapter will be available, converting 30-pin to Lightning.
 
 
1:43 - Schiller hands off the presentation to Scott Forstall to show off iOS 6.
 
 
1:45 - The iOS update will bring a new Maps app with Apple's own map data, turn-by-turn directions, 3D navigation, Siri integration.
 
 
1:47 - Other iOS 6 additions include Facebook and Twitter in the Notification Center, a fullscreen mode for Safari, "iCloud tabs" sync between Safari on desktop and mobile.
 
 
1:48 - Passbook is Apple's own wallet app, which can be used for movie passes, Starbucks cards, concert tickets, and more.
 
1:49 - Forstall continues to show some of the new iOS 6 features that were originally presented at WWDC.
 
1:51 - New Siri features: sports scores, fantasy football, movie recommendations, OpenTable, Facebook status updates.
 
1:53 - Schiller returns to the stage, mentions that the new iPhone will ship in white and black colors. The backside aluminum is referred to as "slate" on the black model, and changes to a silver color for the white variant.
 
 
1:54 - A promotional video shows Jonny Ive highlighting many of the new features, and Bob Mansfield to talk internal components and design.
 
2:02 - After the video wraps up, Schiller talks launch dates and pricing.
 
2:03 - iPhone 5 will be available in 16GB, 32GB and 64GB editions, with respective prices of $199, $299 and $399 with a two-year contract.
 
 
2:04 - The 8GB iPhone 4 will ship for free with contract, while the 16GB iPhone 4S will sell for $99.
 
2:05 - Pre-orders will begin on September 14, with availability a week later on September 21.
 
2:06 - Cook returns to talk about something else "near and dear to our hearts:" iPod+iTunes.
 
2:07 - Eddy Cue comes on stage, starts with iTunes highlights (26 million songs, 20 billion song purchases, available in 63 countries).
 
 
2:08 - iOS devices account for 66% of all iTunes downloads.
 
2:09 - The iTunes app for iOS has been redesigned, with optimizations for the iPhone and iPad. New additions include Facebook integration, big app pages for the iPhone, big icons on the iPad, emphasis on album art.
 
2:10 - Updates to post on September 19 alongside iOS 6.
 
2:10 -
 
 
2:11 - iTunes desktop app has also been redesigned, integrating iCloud and replacing the source list with a drop-down menu.
 
 
2:13 - Users can browse for other albums from within an album view, or simultaneously view the full music library and playlist. Drag motion can be used to add content to playlists, while an "up next" drop-down menu shows the next songs in a playlist.
 
2:13 -
 
 
2:15 - Other changes include a mini player that floats on the desktop, revamped search functionality, movie access locally or via iCloud, a new store page, and simplified interface.
 
2:16 - The iTunes desktop update does not arrive until October.
 
2:16 -
 
 
2:17 - Greg Joswiak is next up, focusing on iPods.
 
2:18 - The 7th-gen Nano has switched again, embracing a large display and adding a new volume rocker. Design is 5.4mm thick, 38% thinner than its predecessor.
 
 
 
2:21 - Lots of color options, 2.5-inch display, FM tuner, apps, widescreen video, Nike+ support, Bluetooth, Lightning connector, 30 hours of music playback.
 
 
2:22 - Next on the launch list: a new iPod touch. The new design takes inspiration from the iPhone 5, adding a longer display and shrinking the thickness to just 6.1mm. The polished finish has been replaced by a matte finish.
 
 
 
2:24 - A5 chip brings faster performance than the previous Touch, dual-core performance and a significant jump in graphics capabilities.
 
2:31 - A new camera sensor brings many of the improvements found on the iPhone 5, but reduced to five megapixels. The battery is claimed to reach 40 hours of music playback, eight hours of video.
 
 
2:33 - The small circle on a backside corner is for a "loop" lanyard attachment, included in the box but removable.
 
2:33 - Primary camera shoots 1080p video, front-facing camera captures 720p. Wireless standards include Bluetooth 4.0 with LE, 802.11n.
 
2:36 -
 
 
2:37 - Moving on, Joswiak begins to talk about speakers. Apple has produced 1.2 billion tiny speakers for its headphones.
 
2:39 - New "EarPods" represent three years of design progress, though coming to one size for everyone proved difficult.
 
 
2:41 - Rear port handles midrange frequencies, while the stem port takes care of bass tones. The design is said to improve low response.
 
 
2:41 - EarBuds are available as a standalone accessory, and ship with the new iPods and iPhones.
 
2:45 - The Nano will be limited to 16GB for $149, while the existing Touch will be available in 16GB and 32GB editions for $199 and $249, respectively. The new Touch will sell for $299 or $399, with 32GB or 64GB capacities.
 
 
2:48 - The company now shows off the Shuffle, Nano and Touch in RED color schemes.
 
 
2:49 - ""When you look at each of these, they are incredible industry leading innovations by themselves. But what sets them apart, and what puts Apple way out ahead of the competition is how they work so well together," says Cook.
 
2:50 - Cook introduces the Foo Fighters for a brief concert.
 
 
2:58 - After a few songs, the event comes to a conclusion.
 
Previous Live Event Coverage:

Apple's September 9 event, September 09, 2014
WWDC 2014 keynote, June 02, 2014
WWDC 2014, June 02, 2014
Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Apple Financial Conference Call Q3 2012, July 24, 2012
Live 2012 WWDC Coverage, June 11, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
Apple cash balance call, March 19, 2012
Apple's iPad 3 Event, March 07, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
Apple FYQ4 Quarterly Results, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Apple July Conference Call, July 19, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HP webOS event, February 09, 2011
Google Android event, February 02, 2011
Apple January January 2011 fiscal results call, January 18, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Back to the Mac, October 20, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
WWDC 2010, June 07, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
Google I/O Keynote, May 19, 2010
Apple earnings - 2010, April 20, 2010
iPhone OS 4.0, April 08, 2010

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