Apple IPad Mini Unveiling : October 23, 2012

Apple media event
12:31 - The event is scheduled to begin at 10am Pacific, 1pm Eastern.
12:53 -
1:01 - The event appears to be starting on time. CEO Tim Cook is the first on stage.
1:02 - Cook highlights the iPhone success, sold out in the first weekend.
1:04 - A promotional video shows the iPhone 5 sold at Apple's retail outlets.
1:06 - Cook moves on to talk about new iPod touch, iPod nano, with sales already past 3 million units.
1:07 - Moving on to iOS 6 -- 200 million devices running iOS 6 within just one month.
1:08 - Customers have placed 125 million documents into iCloud.
1:09 - Over 300 billion iMessages sent in the past year, 28,000 per second.
1:09 - Game Center now includes more than 160 million accounts.
1:10 - App Store now includes 700,000 iOS apps, 275,000 optimized for iPad.
1:11 - Customers have now downloaded 35 billion apps.
1:11 - Apple has paid out $6.5 billion to developers.
1:12 - 1.5 million titles now on iBooks, reaching more than 400 million downloads since the store opened.
1:13 -
1:14 - iBooks has been updated with social sharing features, other enhancements.
1:14 - Moving on to Mac - Mac has outgrown PC industry by approximately 6X.
1:15 - "#1 US notebook, #1 US desktop"
1:15 -
1:16 - Phil Schiller takes the stage to show off new Mac products.
1:17 - 13-inch MacBook best selling Mac
1:18 - Brand new 13" MacBok Pro: 0.75" thin, 3.5lbs.
1:18 - Dual Thunderbolt ports, SD card, HDMI, USB 3, Retina display
1:19 -
1:19 - 2560x1600 display, quadrupling the pixel count over the previous display
1:19 - "The world's 2nd highest resolution notebook display."
1:19 - New Retina Display has 2560x1600 pixels
1:20 - 300 nits brightness, higher contrast ratio, IPS panel, 75% reduced reflection.
1:23 - Dual mics, improved speakers, asymmetric lithium batteries under the palm rests.
1:24 - 2.5GHz dual-core i5 starts at $1699 (8GB of RAM, 128GB SSD)
1:24 - Schiller talks about the recyclability, lack of toxic materials in the new MacBook Pro.
1:25 -
1:26 -
1:26 - Schiller moves on to Mac mini. "You knew there would be something named Mini in this presentation, didn't you."
1:28 - Ivy Bridge i5 or i7, configurations starting at $599. A server edition pairs two 1TB HDDs with an i7 CPU for $999.
1:31 - Brand new iMac, 80% thinner than previous generation, 5mm thin edge.
1:31 - "Friction stir welding" used to bond aluminum.
1:32 - 5mm has been cut from the display, air gap eliminated (laminated display), no optical drive, everything reengineered internally.
1:33 - 27" offers 2560x1440 resolution, 21.5" is 1920x1080.
1:33 - Anti-reflective coating added to the display via plasma deposition.
1:34 - "75% less reflection" than previous generation, individually calibrated.
1:34 - 720p FaceTime, improved speakers despite thinner build, dual microphones, 8lbs lighter.
1:35 -
1:36 - "Apple Fusion Drive" combines 128GB flash storage with a 1TB or 3TB hard drive, fused into a single volume for faster reads and writes. Works automatically with Mountain Lion. Moves frequently used apps and docs between the two storage parts seamlessly.
1:37 -
1:39 - New 21.5" iMac starts at $1299 with Core i5. Starts shipping in November. 27" starts at $1799 and due in December
1:40 - Tim Cook transitions to iPad. Recently surpassed 100 million units sold in just 2.5 years.
1:42 - iPad surpassed PC sales from competitors. Dominates web traffic.
1:43 - iPad reception in education has been surprising, says Cook.
1:44 - iPad-based textbooks cover 80% of high school core curriculum.
1:45 - Used by more than 2500 schools in the US.
1:45 - iBooks has been updated with embedded fonts, portrait books, new templates, mathematical expressions.
1:46 -
1:46 - Publishers can add multi-touch widgets, automatic updating of textbook content.
1:47 - 94% of Fortune 500 companies have tested or deployed iPad, similar results in smaller businesses.
1:49 - Fourth-generation iPad uses A6X chip for faster performance, 2X faster than A5X. Also doubles graphics performance, brings new ISP, 10-hour battery life, FaceTime HD 720p, LTE support.
1:50 - iPad now uses Lightning. New adapters for HDMI, VGA, USB, SD card.
1:51 -
1:51 - Pricing structure remains the same for the fourth-generation model.
1:52 - Now for the headliner -- the iPad mini.
1:52 -
1:53 -
1:54 - 7.2mm thick, 23% thinner than the normal iPad, holdable in one hand, 0.68 lbs (half the weight of full-size iPad).
1:54 - Available in white and slate black (just like the iPhone 5).
1:55 - iPad mini uses 7.9" display, 1024x768 resolution (same as iPad 2).
1:57 -
1:58 - Schiller compares the Mini to the Nexus 7. Mini offers larger display (35% larger area), extensive use of aluminum, lighter, 49% larger website presentation.
1:59 - Android has "phone applications stretched up, not tablet applications."
2:02 - Dual-core A5 chip in the Mini, all specs "better to or equal than" iPad 2, 5MP iSight camera, HD frontside camera, LTE wireless, Lightning connector, 10-hour battery life.
2:03 - Promo video starts with Ive talking about the overall design.
2:03 -
2:04 - Ive: iPad mini is a "concentration of, not reduction of, the original."
2:05 -
2:06 -
2:06 -
2:07 - Starts at $329 with 16GB of memory.
2:08 - Price rumps to $459 for cellular, up to $529 or $659 with 64GB storage.
2:08 - Pre-orders start Friday, shipping begins November 2 in a wide range of countries, two weeks later for the cellular editions.
2:13 - Tim Cook returns to the stage to reflect on Apple's 2012 innovations. iPhone 5, several iPads, new MacBook Pros, new iMac, etc.
2:13 - Cook concludes the event, no last-minute surprises.

Previous Live Event Coverage:

Apple quarterly earnings report, January 26, 2016, January 26, 2016
Apple fourth quarter 2015 earnings call, October 27, 2015
Apple September 9 "Hey Siri" launch event, September 09, 2015
Apple's third quarter 2015 earnings announcement and conference call, July 21, 2015
2015 WWDC Keynote - The Epicenter of Change, August 06, 2015
Apple's September 9 event, September 09, 2014
WWDC 2014 keynote, June 02, 2014
WWDC 2014, June 02, 2014
Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Apple Financial Conference Call Q3 2012, July 24, 2012
Live 2012 WWDC Coverage, June 11, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
Apple cash balance call, March 19, 2012
Apple's iPad 3 Event, March 07, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
Apple FYQ4 Quarterly Results, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Apple July Conference Call, July 19, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HP webOS event, February 09, 2011
Google Android event, February 02, 2011
Apple January January 2011 fiscal results call, January 18, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Back to the Mac, October 20, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
WWDC 2010, June 07, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
Google I/O Keynote, May 19, 2010
Apple earnings - 2010, April 20, 2010
iPhone OS 4.0, April 08, 2010

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