Apple files for ‘iPhone’ trademark
On July 4, 2008, the US Patent & Trademark Office published Apple’s latest trademark application titled iPhone under application number, 77504620. The application was filed under International Classifications 16 (Paper goods and printed matter), 35 (advertising and business services), 37 (construction and repair services), 41 (education and entertainment services) and 42 (services, scientific, research and design) which are fully detailed below. Apple asserts a claim of priority based on European Community application number, 6530406. The associated logo presented with their application is noted below. Apple’s next generation iPhone 3G is launching on July 11, 2008.
International Classes: Apple’s latest trademark filling covers the following International Classification details.
International Class 016: Periodicals and publications, namely, books, magazines, newsletters, brochures, booklets, pamphlets, manuals, journals, leaflets, greeting cards, and catalogues all relating to digital mobile devices, computer software, computer hardware, consumer electronics, digital technology, telephones and telecommunications, photography, on-line retailing, entertainment, music, movies and video, and multimedia apparatus and instruments; pens and pencils, clipboards, posters, memo pads, binders
International Class 035: Retail store services and retail store services provided via communications networks all featuring handheld mobile digital electronic devices and other consumer electronics, computer software, accessories, peripherals, and carrying cases for such devices, and pre-recorded music; product demonstrations provided in-store and via communications networks; information and consultation in the field of retail store services.
International Class 037: Repair; installation services; installation, maintenance and repair of computers; maintenance and repair of mobile telephones, MP3 players, hand held computers, personal digital assistants, electronic organizers and electronic notepads; maintenance and repair of electronically operated musical apparatus; information, advisory and consultancy services relating to all the aforesaid.
International Class 041: Entertainment services, namely, providing online computer databases and directories featuring information in the fields of music, video, film, books, television entertainment, games and sports; and providing consultation services relating to all the aforesaid; Entertainment services, namely, providing non-downloadable pre-recorded music, audio, video, and graphics via a global computer network and wireless networks, and providing non-downloadable electronic publications for browsing over computer networks, namely, books, pamphlets, brochures, newsletters, journals, and magazines, on the subjects of computer hardware and software applications and a wide range of topics of general interest; digital imaging services; providing consultation services relating to all of the aforesaid.
International Class 042: Design and development of computer hardware and software; computer hardware and software consulting services; multimedia and audio-visual software consulting services; computer programming; providing technical troubleshooting support for computer systems, databases and applications; providing consultation services for developing computer systems, databases and applications; information relating to computer technology provided on-line from a global computer network or the Internet; creating and maintaining web-sites; providing search engines for obtaining data via communications networks; providing temporary use of on-line non-downloadable software to enable users to program audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs; computer services, namely, hosting on-line facilities, via global computer network, to enable users to program the scheduling of audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs as they will be aired; providing search engines for obtaining data on a global computer network; computer services, namely, creating indexes of information, sites and other resources available on global computer networks for others; customized searching at the specific request of end users, allowing the end user to browse and retrieve information, sites, and other resources available on global computer networks; acting as an application service provider in the field of knowledge management to host computer application software for searching and retrieving information from databases and computer networks; computer services, namely, creating indexes and databases that organize the content of information provided over a global computer network according to user preference; and consultation services relating to all the aforesaid.
It should be noted that Apple’s European filing also included International Classifications 9 (electrical and scientific apparatus), 28 (toys and sporting goods) and 40 (services for treatment of materials). Other recent iPhone related trademark applications include one for a figurative trademark and another for iPhone design protection.
Apple’s American Attorney of Record is noted as Thomas R. La Perle.
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Written and researched by Neo.
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