On March 31, the US Patent & Trademark Office published Apple’s latest figurative trademark representing their exclusive mobile channel icon/logo. Owners of an iPhone or iPod touch will be able to simple touch this icon and be taken to Apple’s iTunes Store in the future to purchase new mobile applications on iTunes. The new logo/icon was introduced earlier this month when Apple’s CEO Steve Jobs unveiled the iPhone’s software roadmap. The logo is prominently presented in relation to their iPhone Developer Program. Apple asserts a claim of priority based on a trademark application filed in Trinidad and Tobago on March 7, 2008. Apple’s documentation presents the trademark as being filed under International Classes 035 (retail store services), 038 (Telecommunication services) and 042 (relating to software apps on mobile devices). Apple’s full disclosure of International Classes is noted below.

Apple’s application states that the “mark consists of a stylized letter “A” formed by the drawings of a pencil, a paintbrush and a ruler inside a white circle” as illustrated here for your convenience.

International Classes: Apple’s latest trademark filling covers the following International Classification details in full:

International Class 035: Retail store services featuring computer software and applications provided via the internet and other computer and electronic communication networks; Retail store services featuring computer software and applications for use on handheld mobile digital electronic devices and other consumer electronics

International Class 038: Telecommunication services; Electronic transmission of computer software and applications via the internet and other computer and electronic communication networks; Provision of connectivity services and access to electronic communications networks for transmission or reception of computer software and applications

International Class 042: Maintenance, repair and updating of computer software and applications and of handheld mobile digital electronic devices and other consumer electronics; providing information concerning computer software and web-based applications via the internet and other computer and electronic communication networks; Providing consulting services and technical troubleshooting support for computer software and applications and for handheld mobile digital electronic devices and other consumer electronics; Providing search engines for obtaining data via communications networks; Providing temporary use of computer software and online facilities to enable users to access and download computer software and applications; Internet services, namely, creating indexes of information, sites and other resources available on global computer networks for others; Searching, browsing and retrieving information, sites, and other resources available on global computer networks and other communication networks for others.

Apple notes Intellectual Property Counsel Lisa G. Widup as the Signatory of this application.

NOTICE: MacNN presents only a brief summary of patents and/or trademarks with associated graphic(s) for journalistic news purposes as each such patent application and/or grant is revealed by the U.S. Patent & Trade Office. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details.

Written and researched by Neo.