On March 11, the European Trademark Office published Apple’s latest trademark titled Thinnovation under application number 006733752. The application was filed under International Classifications 9, 16, 37, 38, 41 and 42 which are fully detailed below. Noteworthy is the fact that classification 38 covers all manner of telecommunications. Being that Thinnovation was first associated with Apple’s MacBook Air; you have to wonder what telecommunication services Apple may be contemplating for this device in the fall when WiMAX begins to roll out in notebooks.

International Classes: Apple’s latest trademark filling covers the following International Classification details.

International Class 09 : Computers, computer software, computer hardware.

International Class 16 : Printed materials and publications, user manuals, brochures, newsletters, catalogs, pamphlets, periodicals, magazines, stationery, posters.

International Class 37 : Installation, maintenance, and repair of computers, computer hardware, computer peripherals and consumer electronic devices; consultancy services in relation to installation, maintenance and repair of computers, computer hardware, computer peripherals and consumer electronic devices.

International Class 38 : Telecommunications; communication and telecommunication services; providing access to web sites on the Internet; delivery of digital music by telecommunications; providing wireless telecommunications via electronic communications networks; wireless digital messaging services, paging services, and electronic mail services, including services that enable a user to send and/or receive messages through a wireless data network; voice mail services; one-way and two-way paging services; communication by computer, computer intercommunication; telex, telegram and telephone services; rental hire and leasing of communications apparatus and of electronic mailboxes; electronic bulletin board services; electronic communications consultancy; facsimile, message collection and transmission services; transmission of data and of information by electronic means, computer, cable, radio, teleprinter, teleletter, telephone, mobile phone, electronic mail, telecopier, television, microwave, laser beam, communications satellite or electronic communication means; transmission of data by audio-visual apparatus controlled by data processing apparatus or computers; broadcasting or transmission of radio and television programmes; time sharing services for communication apparatus; provision of telecommunications access and links to computer data bases and the Internet; electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; web casting services; delivery of messages by electronic transmission; provision of connectivity services and access to electronic communications networks, for transmission or reception of audio, video or multimedia content; providing access to digital music web sites on the Internet; providing access to MP3 web sites on the Internet; delivery of digital music by telecommunications; operating search engines; providing telecommunications connections to the Internet or databases; providing user access to the Internet (service providers); electronic mail services; telecommunication of information (including web pages), computer programs and any other data; video broadcasting, broadcasting prerecorded video featuring music and entertainment, television programs, motion pictures, news, sports, games, cultural events, and entertainment-related programs of all kids, via a global computer network; streaming of video content via a global computer network; subscription audio broadcasting music, concerts, and radio programs, via a global computer network, streaming of audio content via a global computer network; electronic transmission of audio and video files via communications networks; providing search engines for obtaining data on a global computer network; communication services in the form of matching users for the transfer of music, video and audio recordings via communication networks; providing on-line bulletin boards for the transmission of messages among computer users concerning entertainment, music concerts, videos, radio, television, file news, sports games and cultural events; information, advisory and consultancy services relating to all the aforesaid.

International Class 41 : Education services; entertainment services; training services; education and training in the use of computers, computer software, computer peripherals and consumer electronic devices; provision of electronic publications (not downloadable); providing on-line electronic publications; publication of electronic books and journals on-line.

International Class 42 : Computer programming, data recovery, and data analysis for others; research and development of computer hardware and software; website design, creation, and hosting services for others; customized imprinting and design of messages, correspondence and other written communication which are delivered by electronic transmission; computer on-line services, namely, online searching, retrieval, indexing, and organization of data on computer and communications networks; providing use of on-line, non-downloadable software, namely, software used to access, operate, and communicate with digital audio, digital video, and MP3 players, software for personal information management, database management software, character recognition software, telephony management software, electronic mail, voice mail and messaging software, paging software, database synchronization software, computer software for accessing, browsing and searching online databases, computer operating system software, software for the redirection of messages, e-mail, voice mail, Internet email, and/or other data to one or more handheld electronic devices, software for communications via local or global communications networks (including the Internet, Intranets, Extranets, television, mobile communication, cellular, and satellite networks), analyzing computer data to detect, eradicate and prevent the occurrence of computer viruses; computer security services, namely, assisting users of computer hardware, computer software, computer networks and computer systems in preventing computer viruses, attacks, or failures; computer technical support services, namely, assisting computer users in installing and upgrading software, troubleshooting of computer hardware, computer software, telecommunications, and electronic communications network and equipment problems and enhancing the performance of computer hardware, computer software, telecommunications, and electronic communications networks and equipment; consultancy services in the field of computer hardware, computer software, telecommunications, and electronic communications network and equipment, all provided on-line from a computer database or provided from facilities on local or global communications networks, including the Internet, Intranets, Extranets, television, mobile communication, cellular, and satellite networks.

Apple asserts a claim of priority based on a Trinidad and Tobago application filed in November 2007. Apple notes that Field Fisher Waterhouse LLP of London filed their European application.

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Written and researched by Neo.

Note: The European trademark office referred to in this report is officially known as the Office for Harmonization in the Internal Market .