On August 14, the European Trademark Office published Apple’s latest trademark application titled ProRes under application number 006180145. Apple has filed the trademark under International Classification 009 relating to Software for video and motion picture production. Apple asserts a claim of priority based on Jamaican application number 050460, filed 27/06/2007. The application was filed on Apple’s behalf by Field Fisher Waterhouse LLP in London.

About Apple ProRes 422

Apple’s website states that ProRes 422 is Apple’s latest post-production format used in Final Cut Pro 6 – offering uncompressed HD quality at SD file sizes. Apple states “Use ProRes 422 when collaborating over an Xsan storage network or working on a portable computer in the field; when working with non-native camera formats; or to preserve maximum quality for composites and demanding color grading work. ” Watch the QuickTour.

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Written and researched by Neo.

Note: The European trademark office’s official title is the ‘Office for Harmonization in the Internal Market.