On July 26, the US Patent & Trademark Office published Apple’s latest trademark titled onetoone under application number 77234844. The application was filed under International Classifications 35, 37, 41 and 42 which are detailed below. Apple asserts a claim of priority based on Trinidad and Tobago application number, 38298, filed 03/21/2007. Apple provided eight different examples pertaining to proof of commerce. Two examples related to their Apple Store Valley Fair and actual One-to-One service.
Apple’s new trademark directly relates their new one-to-one personal training sessions available at select Apple Stores. Apple’s webpage describes it best, as follows:
There’s no better way to learn more, or learn it faster, than with One to One personal training sessions at the Apple Store.
Our trainers — experts in all things Apple — create a program customized to your level of experience. You can choose individual sessions covering everything from getting started on a Mac to making more out of your memories. Learn all about the iPhone, or explore any topic you like. All for just $99 per year. Purchase One to One at your local Apple Store.
Personal training sessions are designed to move at your pace and provide the support and guidance you need, whether you’re new to Mac or iPhone, or ready to master the latest pro software.
International Classes
Apple’s latest trademark filling covered the following International Classification details.
International Class 35: Retail store services featuring computers, computer software, computer peripherals and consumer electronic devices, and demonstration of products relating thereto.
International Class 37: Computer installation services; computer maintenance services; computer repair services; maintenance of computer hardware; information, advisory and consultancy services relating to all the aforesaid.
International Class 41: Education and training services, namely personal instruction and conducting classes, workshops, conferences and seminars in the field of computers, computer software, online services, information technology, internet website design, video products and consumer electronics; computer education training services; training in the use and operation of computers and computer software; providing information in the field of education and entertainment via the internet.
International Class 42: Technical support, maintenance and consulting services pertaining to computer hardware, computer peripheral, computer software and consumer electronics; computer diagnostic services; installation of computer software; updating of computer software; maintenance of computer software; computer consultation and testing services; consulting services in the field of selection, implementation and use of computer hardware and software systems for others; computer data recovery.
Apple’s attorney of record is noted as being Lisa G. Widup.
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Written and researched by Neo.
