On March 30, the US Patent & Trademark Office published Apple Inc.’s latest trademark application for Genius Bar under serial number 77140682. Apple’s Genius Bar application is being listed under international classifications 35, 37 and 42 which are detailed below. Apple claims ownership of Genius Bar under U.S. Registration Number 2869102. Apple Computer Inc. originally filed for the Genius Bar trademark in September 2001 and received registration, noted above, in August 2004.

The Mark: The literal element of the mark consists of GENIUS BAR. Apple is not claiming color as a feature of the mark. The mark consists of the words GENIUS BAR and a stylized atomic model design.

Proof of Commerce: Apple’s submission pertaining to proof of commerce consisted of a screen capture, as noted below, in part, of the Apple Store Genius Bar webpage.

All current Apple stores feature a Genius Bar at which product owners can discuss technical issues or bring their computers in for service after making an appointment.

Apple’s Noted Trademark Classifications in Full
International Class 35: Retail store services featuring computers, computer software, computer peripherals and consumer electronic devices, and demonstration of products relating thereto.

International Class 37: Maintenance, installation and repair of computer hardware, computer peripherals and consumer electronic devices.

International Class 42: Support services, namely, troubleshooting of computer hardware, computer peripheral, computer software and consumer electronic devices; Maintenance, installation and repair of computer software.

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Written and researched by Neo.