The European Trademark Office has published Microsoft’s latest trademark titled Sportslounge which is noted as being originally filed on December 22, 2006 under application 005580568. Microsoft has filed Sportslounge under International Class 9 which is noted in the filing as pertaining to computer software that combines live TV with online data. The new trademark and related service is likely to debut on Microsoft’s Xbox Live website menu sometime in 2007. In fact, the first official mention of Sportslounge debuted yesterday during Bill Gates keynote at CES 2007 where he revealed new content partners for its Media Center PC. It was announced that the SportsLounge from Fox will allow people to watch a game while simultaneously getting scores and video from other games.
In June 23, 2003, Apple introduced a major breakthrough in video conferencing called iChat AV. Apparently Microsoft wants to shadow Apple with their own branding for internet chatting and have filed for a new trademark titled LifeChat The filing was made in late October of 2006 under application number 005407325.
Other Microsoft 2006 Trademark Filings
In and about the last Quarter of 2006, Microsoft was apparently quite busy filing a great number of trademark applications, including Business Relevant Design, Business Process Shaper, Flexgo, Turn 10, Expression Blend, OneCare, Windows Powershell, ForeFront, Windows Rally, ReadyDrive, ReadyBoost, and my favorite, Les Galagoogoo.
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Written and researched by Neo.