Over this past weekend, the European Patent & Trademark Office published Apple’s latest trademark titled The Studio under application number 005590187, dated December 18, 2006. The trademark was originally filed in mid 2006 in Canada covering retail store services. The European filing adds International Class 41 which basically covers the provision for training. According to Apple’s filing, The Studio trademark had been in use in Canada since May 2006.
So what is The Studio? According to Apple, the Studio is the place to bring your creative projects. Get tips, learn tricks, and find help to make your ideas a reality. Consultation at The Studio works best if you make an advance reservation. Creative Support is available at select stores only (see below).
Who works at The Studio? According to Apple, the Studio is staffed by professional filmmakers, musicians, photographers, and designers. We call them Creatives. Whether you’re a beginner or a pro, our Creatives are qualified to help you with your projects.
Apple notes that Studio sessions could last up to 20 minutes and strongly suggests that those interested in booking a session should use their new online Apple Store Concierge to make a reservation at The Studio.
The Studio is currently located in the following thirty-four States: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Illinois, Indiana, Massachusetts, Maryland, Michigan, Minnesota, Missouri, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.
Apple’s Noted Trademark Classifications in Full
International Class 35: Retail store services featuring computers, computer software, computer peripherals and consumer electronic devices, and demonstration of products relating thereto; demonstration of goods for promotional and advertising purposes; demonstration of goods and services by electronic means; retail store services in the field of computers, computer software, computer peripherals and consumer electronic devices.
International Class 41: Education; provision of training; education and training in the use of computers, computer software, computer peripherals and consumer electronic devices; demonstrations for educational and training purposes; practical training (demonstration).
Apple’s Agents: Baker & McKenzie LLP, Toronto, Canada, and Field Fisher Waterhouse LLP, London, England.
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Written and researched by Neo.
Note: The European Trademark Office’s official title is the ‘Office for Harmonization in the Internal Market.’
