The BBC News technology website in the UK reports that “If a website takes longer than four seconds to load, shoppers are likely to abandon it…” The research showed that web users are growing more and more impatient with websites that take a long time to load. They are unlikely to return for a second visit. The Akamai report “found that one-third of those questioned abandon sites that take time to load, are hard to navigate or take too long to handle the checkout process.”
You can check out the full article on the BBC website.
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