On October 9, the European Patent t & Trademark Office published Apple’s latest trademark/service mark titled ‘Time Tunnel’ filed under application number 005348917. The Priority status notes that the trademark was originally filed in Trinidad Tobago on June 22, 2006 under number 37388. The trademark covers International Classifications 9 (Electrical and scientific apparatus), 38 (Communication services) and 42 (Services, scientific, research, design).
Apple’s Noted Classifications in Full
International Class 9: Computer hardware and software; computer firmware; computer peripherals; computer programs; electronic communication equipment and instruments; telecommunications apparatus and instruments; computer software for use in downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing data including audio and video data; computer operating system software; computer utility software; computer software for data backup; computer software for protecting, restoring and recovering data; parts and accessories for all the aforesaid goods.
International Class 38: Communications and telecommunications services; provision of on-line communications services; communications via a global computer network or the Internet; electronic mail, message sending and receiving services; broadcasting services; provision of access to web pages; transmission and distribution of data or audio-visual images via a global computer network or the Internet; providing access to MP3 web sites on the Internet; delivery of digital music by telecommunications; providing access to digital music web sites on the Internet; leasing access time to a computer database; information, advisory and consultancy services relating to all the aforesaid.
International Class 42: Computer hardware and software consulting services; rental of computer hardware and software apparatus and equipment; multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems, databases and applications; graphic design for the compilation of web pages on the Internet; information relating to computer hardware or software provided on-line from a global computer network or the Internet; creating and maintaining web-sites; design and development of web-sites featuring multimedia materials; hosting the web-sites of others; information, advisory and consultancy services relating to all the aforesaid.
During Apple’s last World Wide Developer Conference, which was held this past August, they previewed a new automatic backup utility feature coming to ‘Leopard,’ called Time Machine. The preview of Time Machine did in fact include a graphic illustrating a Time Tunnel. Whether Apple’s official Time Tunnel trademark is representing a new application or simply replacing the original Time Machine branding of their forthcoming automatic backup utility feature, is unknown at this time.
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Written and researched by Neo.