On August 22, the European Office of Harmonization published Apple’s latest trademark/service mark application number 005269221 for “IMOVIE.” The European filing was prepared by Field Fisher Waterhouse LLP of London which notes no priority filing. However, the U.S. Patent & Trademark Office officially lists Apple’s iMovie as a registered trademark under application number 2,723, 051 dating back to July 2003 in addition application number 75/782,838 officially registered in China dating back to August 1999. So what’s changed?
The difference in this new filing in contrast to Apple’s original filing is that the original filing only listed International Class 9 covering computer hardware and software whereas the new European filing lists additional International Classes 38, 41 and 42 which cover the following: communications and telecommunications services, entertainment and education services; provision of electronic publications (not downloadable); providing on-line electronic publications and computer hardware and software consulting services; rental of computer hardware and software apparatus and equipment.
In light of Apple’s September 12th “Showtime” media event which is now expected to include Apple’s official launching of their iTMS iMove services, it stands to reason why Apple had to officially upgrade their trademark to include the new classifications of services covered below.
The Official iMovie International Classifications
For the record, the following are the full provisions covered by the specific International Classes which Apple has listed in their European application filing:
International Class 9: Computers, computer hardware and computer software, parts and fittings for all the aforesaid goods.
Details: computer hardware and computer software for database management; apparatus for searching electronic information from a global computer network or the Internet; electronic publications (downloadable); computer software and publications in electronic form (downloadable) supplied on-line from databases, from facilities provided on a global computer network or the Internet; computer peripherals; integrated circuits; magnetic and optical data carriers; servers; interactive terminals; interactive television terminal sets; digital video recorders; video cameras; interactive video apparatus and instruments; video recording apparatus; video players with recording capabilities; interactive video players and video recorders; television set-top boxes; remote controllers for audio devices, video devices and personal computers; apparatus for broadcasting, recording, transmission or reproduction of sound or images; apparatus, instruments and media for recording, reproducing, carrying, storing, processing, manipulating, transmitting, broadcasting, retrieving and reproducing music, sounds, images, text, signals, software, information, data and code; computer programs; multimedia computer software; data storage programs; computer operating system software; interactive computer software; computer software for interactive games; computer programmes for interactive television; computer hardware and software for compressing and decompressing digital media; audio-visual computer hardware and software; computer hardware and software for use in video editing; video-editing apparatus; audio-visual computer hardware and software; computer hardware and software for use in video editing; computer software for use in creating fonts and titles for film, video, and multimedia; telecommunications equipment and apparatus for conversion of film and video to interactive and digitally compressed programming; computer hardware and software for controlling the operation of audio and video devices; computer software for viewing, searching and playing pre-recorded audio and Internet radio; computer software for viewing, searching and playing television broadcasts and pre-recorded video; computer software for viewing, searching and displaying graphic images; parts and fittings for all the aforesaid goods.
New – International Class 38: Communications and telecommunications services.
Details: provision of on-line communications services; communications via a global computer network or the Internet; electronic mail, message sending and receiving services; broadcasting services; provision of access to web pages; transmission and distribution of data or audio-visual images via a global computer network or the Internet; providing access to MP3 web sites on the Internet; delivery of digital music by telecommunications; providing access to digital music web sites on the Internet; leasing access time to a computer database; information, advisory and consultancy services relating to all the aforesaid
New – International Class 41: Entertainment and education services; provision of electronic publications (not downloadable); providing on-line electronic publications.
Details: publication of electronic books and journals on-line; providing publications from a global computer network or the Internet which may be browsed; computer assisted education services; computer assisted teaching services; computer assisted training services; computer based educational services; education services relating to computer software; editing of audio-tapes; editing of cine-films; editing of video-tapes; editing of written text; film editing (Photographic); videotape editing; digital imaging services; provision of digital music (not downloadable) provided from MP3 web sites on the Internet; provision of digital music (not downloadable) provided from the Internet; information, advisory and consultancy services relating to all the aforesaid.
New – International Class 42: Computer hardware and software consulting services; rental of computer hardware and software apparatus and equipment.
Details: multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems, databases and applications; graphic design for the compilation of web pages on the Internet; information relating to computer hardware or software provided on-line from a global computer network or the Internet; creating and maintaining web-sites; design and development of web-sites featuring multimedia materials; hosting the web-sites of others; development of interactive multimedia software; information, advisory and consultancy services relating to all the aforesaid.
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Written and researched by Neo

