Something big happened this week
That hasn't always been true so our slicing through that history week by week is turning up gigantic successes and big failures, the launch of products set to change our lives and the end of products that didn't. Yet the random juxtaposition of, say, 9-15 January 1990 with the same dates in 2010 is also turning up unexpected harmonics and echoes. This is a company with 40 years and myriad products behind it but it's still Apple.
Got it. That product Apple launched in this second week of the year was the MacBook Air. Or was it the Mac mini? Could there be anything else?
Look back in statistics
On 9 January 2001, MacNN reported on how Apple had revealed that "81,000 simultaneous viewers watched the live Internet stream of Steve Jobs' Jan 7 Macworld Expo keynote, double the viewership of last Summer's MWNY". That would be Macworld New York, this being the days when we had two Macworlds instead of none.
Apple doesn't very often reveal the number of viewers its videos get but for contrast, we have an approximate figure for the September 2014 keynote when Apple revealed the iPhone 6 and 6s. In a subsequent earnings call, Tim Cook mentioned that it had got 20 million viewers. In 2001, Apple was crowing about a 100 per cent increase in viewers; in 2014 it casually revealed what is a further 24,691 per cent increase.
What those 81,000 people saw in 2001 include the launch of iTunes which up to then had been expected to be called iMusic. You have to suspect that most of the 81,000 people shrugged. As good as it was -- and come on, iTunes was good; it was only later that it began to creak under the weight of extra features -- iTunes would not become compelling until the iPod was launched around eight months later.
The music lives on
While the launch of the iPod may get mentioned when we cover October in Apple History - or it may not, we only managed to miss the launch of Safari last week - it earns a place here too because of other manufacturers and critics. By January 2003, iPod was a monster hit and accessories were in full flow. If we can't pick out all of them, we would like to mention one that has a special place in our hearts: the Griffin iTrip.