Android gains 70 percent of downloads, iOS gains 70 percent of revenue
Both firms were helped by increased downloads from emerging markets. Google was able to increase its downloads over iOS to 70 percent, up from 60 percent in the third quarter of 2014 (the last time the study was done). Android downloads grew significantly in emerging markets such as Brazil, Indonesia, Mexico, and Turkey. However, Apple was able to capitalize on its enormous growth in China -- which, the report notes, now downloads more apps than the US.