Netflix adding user profiles, improved recommendations this summer

Customized recommendations to apply to users, rather than entire account

Netflix will be adding separate user profiles to its accounts sometime this summer. The additional profiles will allow the streaming video service to keep a track record of what shows and films are viewed by individuals, rather than on the per-account basis it currently uses, in an effort to improve recommendations provided to its users.

Vice President of Product Innovation Todd Yellin confirmed the addition to Engadget at E3, suggesting that a husband and wife may have drastically different tastes in programming, and that user profiles on a family account would tailor suggestions further.

A demonstration of the new system on an iPad showed the profile choice appearing on-screen after launching the app, with user names and avatars appearing on separate icons. Profiles can be age locked to prevent unsuitable material being viewed by younger users, and can also restrict the profiles used by children to access only the Netflix Kids Hub, rather than the full catalog of shows.

While it was not revealed how many profiles can be assigned to an account, nor if Facebook integration will apply to accounts or user profiles, the limit of two simultaneous streams will still apply. It is also not clear if the profile-enabled version of the app will appear on iOS initially before being rolled out to other platforms, or if it will be turned on for all versions of the app at the same time.

  1. Avatar
    pairof9s Senior User Joined: Jan 03, 2008

    They need to add improved content

  2. Avatar
    Grendelmon Senior User Joined: Dec 26, 2007

    Agreed... instead of this, how about adding more content. Better yet, how about sending alerts to customers regarding content that is about to be dropped from their queues?

    That'd be nice instead of finding out the hard way... on a Friday night when the kids are ready with popcorn to watch something that magically disappeared from your queue, and can no longer be found.

    This has happened many times. I'm losing faith in Netflix. My kids did a long time ago.

  3. Avatar
    jedi1yoda1 Fresh-Faced Recruit Joined: Dec 17, 2001

    What's new about this? I've been using this feature for the last 6 months on the iPad and web browser versions. I've been asking them to bring it to the AppleTV version.

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