TiVo, PayPal bring interactive ads, TiVo-based purchases

Collaboration aimed at getting people buying through TVs

PayPal and TiVo are teaming up to let TiVo owners buy goods through their TVs using only a remote control. Users will be able to link their TiVos with a PayPal account and purchase goods or donate money with just a few button presses. The new feature, part of PayPal's effort to expand to more devices, is expected to roll out this fall.

Within a few months, PayPal account-holding TiVo owners will be able to click on television commercials in order to buy the advertised goods or donate to political campaigns and nonprofits. Users also will be able to collect electronic coupons in order to shop with PayPal in physical and online stores.

PayPal executives view television as the next big growth space for e-commerce along with mobile. The company has been working to get its services onto the iPhone and Android as well as into retail stores.

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